Friday, December 24, 2010
  • Penney, Target Double Down For Boxing Day

    The post-Christmas push comes after early indications that, overall, these have been healthy holidays. ShopperTrak's National Retail Sales Estimate reports that over "Super Saturday" weekend, sales increased 5.5% over last year, with foot traffic climbing 3% in the period. And Saturday itself accounted for $7.58 billion, with a 10.1% traffic increase. ...Read the whole story

  • Ford Puts Social Media In Explorer's Front Seat

    The effort is an extension of "Explorer Live" on Ford's Facebook page. The site was originally intended to generate real-time responses to customers' questions about the vehicle. Now it has evolved into a viral content platform that still answers specific questions, but also has become a hub for dozens of video responses intended to be both technical and entertaining. ...Read the whole story

  • Lundberg, 'Eating Well' Pair For 'Rice To The Occasion'

    The Richvale, Calif.-based producer of organic rice and rice products is giving away several high-end rice cookers. The goal of the contest is to help raise awareness about how easy it can be to add healthy rice to a healthy diet, says Todd Kluger, Lundberg's vice president of marketing. ...Read the whole story

  • NHL, NBC Campaign Integrates TV, Social Media

    The National Hockey League and NBC Sports Thursday unveiled a campaign that integrates Facebook, Twitter and national television on the New Year's Day broadcast of the 2011 Bridgestone NHL Winter Classic. ...Read the whole story

Merry Christmas From All Of Us

Have a joyous holiday this weekend. We'll be back at it on Monday! --Nina Lentini, editor ...More

  • Worst Marketing Nightmares Of 2010

    Why do agency folk imbibe so heavily on the holidays? Because there's no telling how much coal their clients are giving them for Christmas after the year's marketing mishaps. ...More