Friday, December 31, 2010
  • Food, Beverages, Social Media Dominate '10 News

    Although we cover a dozen or so industries from automotive to electronics to retail, when it comes to attracting readers to our stories -- well, we are what we eat, apparently. ...Read the whole story

  • Social Media Much? My Most-Read Stories Last Year

    My most-read story in 2010 was about social media. No! Wait. Really? Social media? No surprise, social was the "it" platform for marketers in 2010, and pundits have said it will be so this coming year as well, as metrics become more systematized and go deeper than mere hits and leads. ...Read the whole story

  • New Technologies, Media Platforms Pull Readers In

    If there's a new technology or media platform that can enable marketing programs, Marketing Daily readers want to know about it, judging from the most-read stories of 2010 covering the consumer electronics and telecommunications industries. ...Read the whole story

  • Beyonce Blows 'Em Away; Travel Stories Rule

    There's no power like star power, as evidenced by the attention Marketing Daily readers paid to a story about superstar Beyoncé Knowles starring in a Super Bowl spot for Vizio. ...Read the whole story

  • Food For Thought: Social Media Innovations Galore

    Twenty eleven saw food/beverage and restaurant brands pulling out the innovation stops in response to economy-driven "new normal" behaviors -- the former to combat private label incursion and capitalize on more at-home eating, the latter to woo consumers out of their homes at mealtimes. The common ground: CPG's and foodservice brands alike devised highly creative ways to harness social media. ...Read the whole story

  • Industry Readers Ask: Who Spends And How Much?

    When it comes to what consumers do when they go shopping, Marketing Daily readers want to know two things: Who's spending (especially if it's Gen Y), and how much are they spending? Here are the top 10 retail/consumer behavior stories of the year. ...Read the whole story

Happy New Year!

Happy New Year to all our readers. We will be celebrating the dawn of 2011 tonight and we'll be right back here on Monday, ready to traverse the road ahead -- with you. Be safe, be ...More

  • Facebook To Marketers: Are We There Yet?

    Until corporations are willing to align their legal definition as "individuals" with their long-term corporate interests, one should not expect much more of the social brand experience. ...More