June 3 - 6, 2024
Monday, March 21, 2011
Top of The News
A prima facie case for the genius of Howard Schultz can be found in the March 21 issue of the "new" Newsweek in which said Schultz is given four pages … Read the whole story
AUTOMOTIVE"Some of the automakers are starting to realize now what components they are going to run out of," says Jeff Schuster, head of industry … Read the whole story
- COMMENTARY
Companies that move now to take advantage of all that social media have to offer will be better positioned to out-innovate their competition. Read the whole story
RETAILEstée Lauder is launching a new skincare line called Idealist, and to emphasize how well the products work on all types of skin, the … Read the whole story
- COMMENTARY
The trust ensured to agencies with access to corporate accounts, or to spokespersons who represent a brand, should not be taken lightly. Read the whole story
SPIRITSA video message from Kid Rock is included on the microsite promoting the tour at http://www.jimbeam.com/live-music-series. The site also includes interviews with each of … Read the whole story
BEVERAGESHeineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to … Read the whole story
AUTOMOTIVEScott Burgess resigned last week as auto critic at the Detroit News soon after his editors, following an advertiser's suggestion, softened Burgess' criticism of … Read the whole story
TELECOMAccording to the latest Wireless Smartphone Customer Satisfaction Study from J.D. Power and Associates, owners who used their devices to access social media sites … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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