A prima facie case for the genius of Howard Schultz can be found in the March 21 issue of the "new" Newsweek in which said Schultz is given four pages to tell us what a genius he has been by going against conventional wisdom time and again. Headlined "How Starbucks Got Its Mojo Back," the article is excerpted from his new book written with Joanne Gordon: Onward: How Starbucks Fought for Its Life Without Losing Its Soul. ...
"Some of the automakers are starting to realize now what components they are going to run out of," says Jeff Schuster, head of industry ... Read the whole story
Companies that move now to take advantage of all that social media have to offer will be better positioned to out-innovate their competition. Read the whole story
Estée Lauder is launching a new skincare line called Idealist, and to emphasize how well the products work on all types of skin, the ... Read the whole story
The trust ensured to agencies with access to corporate accounts, or to spokespersons who represent a brand, should not be taken lightly. Read the whole story
A video message from Kid Rock is included on the microsite promoting the tour at http://www.jimbeam.com/live-music-series. The site also includes interviews with each of ... Read the whole story
Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to ... Read the whole story
Scott Burgess resigned last week as auto critic at the Detroit News soon after his editors, following an advertiser's suggestion, softened Burgess' criticism of ... Read the whole story