Wednesday, March 23, 2011
  • Carl's, Hardee's Talk Turkey (Burgers, Of Course)

    The challenge, brand- and marketing-wise, is maintaining that "hungry guy" image while providing healthier choices desirable to this core customer base that may also attract customers who may have shied away from the chains based on that same indulgent menu perception. ...Read the whole story

  • Social Media Means More Than Social Channels

    "Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that people 13 to 69 who are Twitter audiences offer 100 weekly brand mentions -- they are very engaged in brands -- versus 65 for the general public. " But he added that traditional media also offers strong social value. ...Read the whole story

  • New Ford Focus Spokesperson: Puppet Named Doug

    During the streamed news conference, Doug misbehaves, suggests that he's only doing this because he got a free car from Ford, flirts openly with one of the reporters, whom he calls "pretty pants" and generally causes high anxiety among the faux Fords, who wring their hands as Doug is off on a couch with pretty pants, trying to get her to go for drinks. ...Read the whole story

  • Study Finds Smartphones Bring In Bucks

    The average revenue per smartphone user is $86, compared with $55 for the typical wireless customer. Additionally, smartphone sales, as a percentage of revenue, doubled from 19% in 2009 to 38% in 2010, for carriers with more than $5 billion, according to the survey, which covered all major U.S. and Canadian carriers. ...Read the whole story

  • New Seafood Brand Lets You Track Your Snapper

    In response to last year's massive oil spill in the Gulf of Mexico and growing concerns about ocean sustainability, the Gulf of Mexico Reef Fish Shareholders' Alliance is launching Gulf Wild, a branding effort that will attach a unique tag to the gill of every fish its members catch. ...Read the whole story

  • Report Explores Social Media, Consumer Relationship

    The basics are regular posts, trustworthy brand news, new product information, contests and special offers. However, brands that can also deliver either a sense of fun, variety, innovation, interactivity or community will stand out from other pages and see a stronger brand response, according to Millward Brown and Dynamic Logic. ...Read the whole story

  • NPD: Calorie Posting Has Small Effects On Orders

    NPD's assessment is that the calorie-count posting that will be federally required for all chains with 20 or more units effective in this year's second half most likely won't have much of a long-term impact on ordering habits. ...Read the whole story

Beware In Handing Over Social Media Keys

Brands can't bat a thousand in social media engagement because consumers have differing tastes and sensibilities. ...More