• research U.S. Census Is All About Hispanic, Local by Karl Greenberg

    Census Bureau director Robert Groves says this local data, free to advertisers, will be a valuable tool for targeted marketing. "If I were an advertiser, I'd study patterns in geographic areas and use those data to target messages and in-language media buys for areas with large non-English speaking populations." ...Read the whole story

  • research Top Value: Google #1; Coke Slips From Top 10 by Karlene Lukovitz

    A significant exception within the generally rising tech company rankings was Nokia, which lost $9.9 billion in value (to $9.7 billion), and dropped from 21st to 94th place. ''The rise of the technology brands has been expected for some time, although Nokia's fall shows that it is tough to stay at the forefront of such a dynamic industry," observes Brand Finance CEO David Haigh. ...Read the whole story

  • retail Levi's Takes Watery Mission To Facebook by Sarah Mahoney

    To celebrate this week's World Water Day, it's partnered with Water.org to create a Facebook game, asking users to unlock water from the Levi's WaterTank, to support Water.org's projects worldwide. Players win gallons of H20 by pledging to wash jeans less, take shorter showers and adopt better laundry habits. ...Read the whole story

  • financial services Study: Female Investors Need Personal Interaction by Tanya Irwin

    According to Mintel's data, 39% of female investors say their primary source of investment ideas are their investment advisors, compared to only about a quarter (27%) of males. Women are also slightly more likely to solicit ideas from friends and family members (29% of females vs. 22% of males). ...Read the whole story

  • retail To Facebook Or Not To Facebook, That Is The Question by Karl Greenberg

    Social commerce is a symbiotic activity between platforms like Facebook and Twitter and traditional and mobile e-commerce. The question for marketers is how many eggs to put in the Facebook basket. WebMediaBrands' SocialTimes Pro studied the matter. ...Read the whole story

  • conference IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform by Les Luchter

    IBM has launched a campaign for what it calls "Smarter Commerce," described as a "new category" addressing "the spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks." ...Read the whole story

point-of-view Tilting The Cookies In Your Favor by Leslie Wellott

While much of the discussion has been focused on what will happen online, we need to broaden it to off-line. ...More

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