Marketing Daily
Thursday, March 24, 2011
  • RESEARCH
    U.S. Census Is All About Hispanic, Local
    by Karl Greenberg

    Census Bureau director Robert Groves says this local data, free to advertisers, will be a valuable tool for targeted marketing. "If I were an … Read the whole story

  • COMMENTARY
    What's A Marketer To Do?
    by Dan Hill

    A quick guide to scientific research techniques Read the whole story

  • COMMENTARY
    Tilting The Cookies In Your Favor
    by Leslie Wellott

    While much of the discussion has been focused on what will happen online, we need to broaden it to off-line. Read the whole story

  • RESEARCH
    Top Value: Google #1; Coke Slips From Top 10
    by Karlene Lukovitz

    A significant exception within the generally rising tech company rankings was Nokia, which lost $9.9 billion in value (to $9.7 billion), and dropped from … Read the whole story

  • RETAIL
    Levi's Takes Watery Mission To Facebook
    by Sarah Mahoney

    To celebrate this week's World Water Day, it's partnered with Water.org to create a Facebook game, asking users to unlock water from the Levi's … Read the whole story

  • FINANCIAL SERVICES
    Study: Female Investors Need Personal Interaction
    by Tanya Gazdik

    According to Mintel's data, 39% of female investors say their primary source of investment ideas are their investment advisors, compared to only about a … Read the whole story

  • RETAIL
    To Facebook Or Not To Facebook, That Is The Question
    by Karl Greenberg

    Social commerce is a symbiotic activity between platforms like Facebook and Twitter and traditional and mobile e-commerce. The question for marketers is how many … Read the whole story

  • CONFERENCE
    IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
    by

    IBM has launched a campaign for what it calls "Smarter Commerce," described as a "new category" addressing "the spectrum of enterprise commerce activities -- … Read the whole story