• Nissan's Erich Marx Gets To Focus In New Job

    The 20-year Nissan veteran, who has held management positions in marketing operations, brand management, market intelligence and marketing communications tells Marketing Daily that the move splits marketing operations at the company but also aligns with an industry trend toward created a dedicated social media position. ...Read the whole story

  • Scarfing Up Social: First Wal-Mart, Then Tesco

    Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up Bzzagent, a Boston-based social marketing firm. Dave Balter, CEO and founder of Boston-based Bzzagent, tells Marketing Daily what's driving the trend. ...Read the whole story

  • JetBlue Asks For Celebrity Baggage

    Celebrities are known for having their fair share of "baggage" (just ask the folks at TMZ). But JetBlue Airways is asking them to unload another kind of baggage -- carry-ons, party purses, briefcases, guitar cases and other bags -- for a celebrity auction. ...Read the whole story

  • Pretzel Crisps Logic: Leveraging Tech to Grow

    Consumers took to Pretzel Crisps because they offer "all of the crunchy essence of pretzels, without all the doughy filling," and because like more traditional crackers, they can be paired with other foods or used to dip, sums up Abbenante. (The brand drove massive exposure early on by making small packages for distribution on airlines.) ...Read the whole story

  • Happy Memorial Day!

    Because of the Memorial Day holiday, Marketing Daily will not be posted/emailed on Monday. Have a safe and happy long weekend, everyone! We'll be back ... ...More

Bttry LO! Pls DNnt 4get 2 chg 2day! :-) TX

Anything that can make drivers' lives safer and more comfortable is bound to offer new opportunities for brand differentiation and engagement. ...More

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