Friday, May 27, 2011
  • Nissan's Erich Marx Gets To Focus In New Job

    The 20-year Nissan veteran, who has held management positions in marketing operations, brand management, market intelligence and marketing communications tells Marketing Daily that the move splits marketing operations at the company but also aligns with an industry trend toward created a dedicated social media position. ...Read the whole story

  • Scarfing Up Social: First Wal-Mart, Then Tesco

    Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up Bzzagent, a Boston-based social marketing firm. Dave Balter, CEO and founder of Boston-based Bzzagent, tells Marketing Daily what's driving the trend. ...Read the whole story

  • JetBlue Asks For Celebrity Baggage

    Celebrities are known for having their fair share of "baggage" (just ask the folks at TMZ). But JetBlue Airways is asking them to unload another kind of baggage -- carry-ons, party purses, briefcases, guitar cases and other bags -- for a celebrity auction. ...Read the whole story

  • Pretzel Crisps Logic: Leveraging Tech to Grow

    Consumers took to Pretzel Crisps because they offer "all of the crunchy essence of pretzels, without all the doughy filling," and because like more traditional crackers, they can be paired with other foods or used to dip, sums up Abbenante. (The brand drove massive exposure early on by making small packages for distribution on airlines.) ...Read the whole story

  • Stoli: Go 'F' Yourself

    Given that even a suggestion of profanity (never mind actual profanity) is guaranteed to get people's attention, Stolichnaya's latest marketing initiative would seem to have significant buzz potential. ...Read the whole story

  • Americans Spending More On Outdoor Entertaining

    Just in time for the long weekend, NPD is releasing a study on home entertaining, and reports that 75% of adults prefer having guests over in summer months. ...Read the whole story

  • Golf Town Sponsors Deutche Bank Match

    Sports retailer Golf Town is signing on as sponsor of the The Deutsche Bank Championship. The multi-tier partnership includes in-store elements, online marketing and interactive on-site activities. Golf Town will outfit all 1,800 Championship volunteers with its "Gordon Cooper Golf" line of golf apparel. ...Read the whole story

Happy Memorial Day!

Because of the Memorial Day holiday, Marketing Daily will not be posted/emailed on Monday. Have a safe and happy long weekend, everyone! We'll be back on Tuesday. --Nina Lentini, editor ...More