Marketing Daily
Tuesday, July 19, 2011

Top of The News

Borders Crossing Into The Hereafter
by Thom Forbes

My 26-year-old daughter reacted nostalgically to the news yesterday that Borders was closing its doors, laying off its 10,700 remaining employees and liquidating its stock. "I bought my first Pearl … Read the whole story

  • AUTOMOTIVE
    Jeep Grand Cherokee Effort Touts Luxury, Capability
    by Karl Greenberg

    The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements … Read the whole story

  • Top 10 Cities
    by

    1 Paris 2 London 3 Sydney 4 New York 5 Los Angeles 6 Rome 7 Washington, D.C. 8 Melbourne 9 Vienna 10 Tokyo Source: … Read the whole story

  • COMMENTARY
    Will Your Mom Ever Join Google+?
    by Anne Czernek

    The best part about Google+ isn't that it's an information platform or that it's a content platform -- it's that it's both. Read the whole story

  • RESEARCH
    Marketers To Boost Digital Spend, Strategic Intiatives
    by Karl Greenberg

    Ad agencies, take note: while marketers say they are boosting budgets this year, marketing chiefs are looking for integration, alignment, visibility and (of course) … Read the whole story

  • BEVERAGES
    Coke Extends BET Partnership Into the Store
    by Karlene Lukovitz

    African-American teens not only spend $96 more per month than the average teen, but exert far-reaching influence on mainstream cultural trends, points out Seth … Read the whole story

  • RESTAURANTS
    El Pollo Loco: 'Feel The Mexcellence'
    by Aaron Baar

    Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials … Read the whole story

  • FINANCIAL SERVICES
    American Family Insurance Focuses On 'Dream'
    by Tanya Gazdik

    The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 … Read the whole story

  • FOOD
    Next Up: Portioned Packaging; Dark Spirits Flavoring
    by Sarah Mahoney

    "As companies respond to the new U.S. nutrition guidelines, it appears that the most important issue is largely ignored by CPG companies -- portion … Read the whole story