Borders Crossing Into The Hereafter by Thom Forbes

My 26-year-old daughter reacted nostalgically to the news yesterday that Borders was closing its doors, laying off its 10,700 remaining employees and liquidating its stock. "I bought my first Pearl Jam CD at a Borders," she recalled. ...Read the whole story

  • automotive Jeep Grand Cherokee Effort Touts Luxury, Capability by Karl Greenberg

    The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements and awards the vehicle has won over the year since it launched. Jeep, which says the vehicle is its most-awarded SUV ever, is citing the 30 or more such kudos in the piece. ...Read the whole story

  • research Marketers To Boost Digital Spend, Strategic Intiatives by Karl Greenberg

    Ad agencies, take note: while marketers say they are boosting budgets this year, marketing chiefs are looking for integration, alignment, visibility and (of course) ROI, per the CMO Council's fifth annual State of Marketing Report. ...Read the whole story

  • beverages Coke Extends BET Partnership Into the Store by Karlene Lukovitz

    African-American teens not only spend $96 more per month than the average teen, but exert far-reaching influence on mainstream cultural trends, points out Seth Freeman, senior brand manager, sparkling beverages, African-American marketing for Coca-Cola North America. ...Read the whole story

  • restaurants El Pollo Loco: 'Feel The Mexcellence' by Aaron Baar

    Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials in the campaign show off the chain's signature citrus-marinated grilled chicken and other handmade items. ...Read the whole story

  • financial services American Family Insurance Focuses On 'Dream' by Tanya Irwin

    The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 on high profile network and cable shows with print ads breaking in the fall. ...Read the whole story

  • food Next Up: Portioned Packaging; Dark Spirits Flavoring by Sarah Mahoney

    "As companies respond to the new U.S. nutrition guidelines, it appears that the most important issue is largely ignored by CPG companies -- portion size. Hundred-calorie packs helped the U.S. consumer think about easy ways to control consumption, but today the packages are less focused on just 100 calories and more focused on providing additional benefits." ...Read the whole story

  • Top 10 Cities by

    1 Paris 2 London 3 Sydney 4 New York 5 Los Angeles 6 Rome 7 Washington, D.C. 8 Melbourne 9 Vienna 10 Tokyo Source: 2011 ... ...More

point-of-view Will Your Mom Ever Join Google+? by Anne Czernek

The best part about Google+ isn't that it's an information platform or that it's a content platform -- it's that it's both. ...More

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