Thursday, August 18, 2011
  • Subway Takes On Grease In Product Launch Spots

    The sub's white-meat chicken, tossed in seasoned breading and baked, is being billed as offering "breakthrough" flavor and a crispy texture "without the calories and fat of a traditional fried chicken sandwich" -- and the sub chain clearly has high expectations for it. ...Read the whole story

  • Target, Staples, BJ's Post Strong Results

    While retailers continue to be jumpy about consumer spending in the months ahead, many are posting solid second-quarter results. Target, Staples and BJ's Wholesale Club were among those putting up strong numbers, as were smaller chains, including Chicos and Abercrombie & Fitch. ...Read the whole story

  • Mobile Users Want Relevant Messages From Brands

    According to new research from consumer insights agency Communispace, people want more personalized brand communications through their mobile devices, and they want tools that help them manage and filter the flow of content. ...Read the whole story

  • Allstate Links With Radio Personality Tom Joyner

    The Northbrook, Ill.-based insurance company will donate $10 to the foundation for every insurance quote (auto, renters, homeowners and more), up to $200,000, received through Dec. 31. Consumers can ask for quotes online at a dedicated Web site by phone or via an agent. ...Read the whole story

Facebook Places: New Face Of Local Marketing

What was once a relatively "top down" process of managing one's brand from a single Profile Page, has now given birth to a "Child/Parent" dynamic that is hyper-local. ...More