I am going to confirm what New York Times advertising/marketing columnist Stuart Elliott all but officially proclaimed with his column this morning: We are smack dab in the middle the Annual August Advertising Doldrums. While news-generating brand marketers of the world cavort on Cape Cod and other likely destinations, Elliott grinds it out with an entertaining column on ad-related entertainment headlined, "Summer Diversions to Fill the 'Mad Men' Void." ...
Select participants will be invited to continue the discussion in an online panel post-show to gather more feedback, says Jim Peters, Lincoln Experiential Manager. ... Read the whole story
My grandmother's canning closet was a place of wonder for me as a child. Rows and rows of clear, unlabeled glass Ball jars displayed ... Read the whole story
Tablets and iPhones are fundamentally changing the way people get their entertainment, and they may eventually make those DVD players, GPS and other single-use ... Read the whole story
It's not an easy time to be Walmart. First, economic worries are hanging heaviest on lower-income shoppers, its core audience. Next, there's a growing ... Read the whole story
More than 40% of customers now say they will not buy a brand if they can't find the right information about it online. That's ... Read the whole story