Tuesday, August 23, 2011
  • AmEx Biz Gold Gives Reward Points For Marketing

    The announcement comes on the heels of American Express allowing cardmembers to use points for Facebook advertising. This marks the first time any company has connected a rewards program to advertising spend -- it also represents the only rewards program designed to generate demand for a business (most are cost-cutters). ...Read the whole story

  • Millennials: Big On Cause-Marketing, Not On TV

    Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED (26% versus 9%), according to a new study of this cohort from the Barkley marketing agency, Service Management Group and The Boston Consulting Group. ...Read the whole story

  • Boost Mobile Gets WNBA Jersey, Arena Display

    Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily, "The WNBA's fan base is young, urban, and multicultural, which describes Boost's core customers. WNBA fans are also passionate and loyal to the brand,and we're looking to leverage both characteristics through this partnership." ...Read the whole story

  • Orbitz Giveaways Feature Marriott, Caribbean Cruise

    To play, people can "Like" Orbitz on Facebook and then begin bidding. To start, each new player will receive five bids. Every bid placed represents one entry to win. Players can check out the trips, look at what their friends have bid on, and then place bids on their favorite trips. ...Read the whole story

Seven Benefits Of Search Retargeting

If you use the Web regularly to search for products to purchase, you probably have witnessed search retargeting in action and not given it a second thought. ...More