It looks like government regulation is doing something that free market forces hasn't: it's bringing two competitors together to produce a product that's good for consumers, good for the environment and -- the motivating factor, of course -- potentially better for each company's bottom lines. ...
The announcement comes on the heels of American Express allowing cardmembers to use points for Facebook advertising. This marks the first time any company ... Read the whole story
If you use the Web regularly to search for products to purchase, you probably have witnessed search retargeting in action and not given it ... Read the whole story
Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED ... Read the whole story
Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily, "The WNBA's fan base is young, urban, and multicultural, which describes Boost's ... Read the whole story