Wednesday, August 31, 2011
  • Study: Negative Reviews Grow More Powerful

    "Negative information is now just as powerful as positive information," says Mike Hollywood, Cone's director of new media. "For marketers, that means that leaving your head in the sand and just letting people make negative comments isn't working any longer. Reaching out and trying to make the consumer experience better, even if you can't solve the problem, is important." ...Read the whole story

  • Fast Casual Brands Represent 50%+ Of Burger Chains

    "This is an interesting time in the burger segment," says Technomic EVP Darren Tristano. "We are seeing very high growth rates from smaller brands and a steady stream of new 'better burger' entries making their presence felt, while at the same time some of the larger brands are struggling to maintain their footholds." ...Read the whole story

  • Chipotle Creates Sustainable Food Foundation, Film

    The fast casual restaurant chain is also debuting a film that shows the path to more sustainable farming. The stop-motion animated short called "Back to the Start" is a first for Chipotle. It was directed by London-based Johnny Kelly and features a cover of the Coldplay song "The Scientist," sung by family farm advocate Willie Nelson. ...Read the whole story

  • Emergen-C Launches Extension For Kids

    The company is timing the launch with the beginning new school year and supporting with an integrated marketing campaign that includes national radio ads, social media efforts and PR programs. There is also a cause-marketing component: for each Emergen-C sold, Alacer Corp. will donate 25 cents to the non-profit Vitamin Angels. ...Read the whole story

  • Grassroots Effort Backs Sir Richard's Condoms

    The cause model for Sir Richard's condoms, which come in handkerchief-style plaid packages, is that for each condom purchased one is donated in a developing country, initially Haiti. And they are made from 100% natural latex. ...Read the whole story

  • Quaker Promo: Heartthrob Sends Personal Messages

    In the latest twist on employing QR codes, Quaker is looking to boost sales of its Chewy Granola Bars by enabling kids to receive personalized messages from musician Nick Jonas. ...Read the whole story

Social Sales Can Help Deliver Solutions

Sales people with a nuanced understanding of social networks outshine their competitors because they are able to access information when they need it and provide it when it is asked for. ...More