It's not difficult to predict that a press release about a future trend or product is going to have a big impact if it's issued under the logo of, say, Wal-Mart or Procter & Gamble because of their sheer muscle mass. Yesterday's announcement that P&G is going to partner in a new e-couponing technology is the answer to a problem that most of us probably didn't know existed (although we wondered why scanning smartphones at the checkout counter really hasn't caught on at the local Piggly Wiggly). ...
Bartenders entered their favorite Finlandia cocktail recipes on a local basis, then went through regional and national rounds to vie for being among the ... Read the whole story
Every time a bell rings, an advertiser gets his wings... Read the whole story
A sparkling 33% jump in Cyber Monday sales, are surprising many people. "Marketing Daily" asked Jeremy Mason, VP/general manager of AudienceScience, the Seattle-based ad ... Read the whole story
Companies spend tens of thousands of dollars developing their app, including months of personnel time and resources, only to launch and see usage rates ... Read the whole story
The Napa, Calif.-based winery started a program in the fall with donations to help provide more than 1,000,000 meals to 12 national and regional ... Read the whole story
They may have paid a pretty penny for smartphones, iPhones, tablets and other mobile toys, but Americans are relying on the devices to serve ... Read the whole story
Among those households intending to buy a new TV set, nearly three-quarters plan to buy a TV with advanced features like 3D or built-in ... Read the whole story