It's not difficult to predict that a press release about a future trend or product is going to have a big impact if it's issued under the logo of, say, Wal-Mart or Procter & Gamble because of their sheer muscle mass. Yesterday's announcement that P&G is going to partner in a new e-couponing technology is the answer to a problem that most of us probably didn't know existed (although we wondered why scanning smartphones at the checkout counter really hasn't caught on at the local Piggly Wiggly). ...Read the whole story
- spirits Finlandia Evolves Trade Event To Engage Consumers
Bartenders entered their favorite Finlandia cocktail recipes on a local basis, then went through regional and national rounds to vie for being among the finalists winning trips to Finland to compete for honors and cash prizes. ...Read the whole story
- retail Finally, Online Shopping Isn't Just for The Affluent
A sparkling 33% jump in Cyber Monday sales, are surprising many people. "Marketing Daily" asked Jeremy Mason, VP/general manager of AudienceScience, the Seattle-based ad targeting company, to explain what's behind the changes. ...Read the whole story
- beverages Beaulieu Vineyard Fights Hunger With Social Effort
The Napa, Calif.-based winery started a program in the fall with donations to help provide more than 1,000,000 meals to 12 national and regional hunger relief agencies. ...Read the whole story
- electronics Buyers Seek Deals With Mobile Devices
They may have paid a pretty penny for smartphones, iPhones, tablets and other mobile toys, but Americans are relying on the devices to serve as high-tech divining rods for bargains and year-end deals. ...Read the whole story
- electronics Consumers Prefer Connected TV Over 3D
Among those households intending to buy a new TV set, nearly three-quarters plan to buy a TV with advanced features like 3D or built-in Internet connectivity, but they're going much more for the latter than the former. ...Read the whole story
- research Customer Retention, Engagement Are Critical
What does next year promise for brand loyalty? If the recent past is any indication, it will be more of a challenge to keep consumers with brands. Loyalty 360 says loyalty, not acquisition, will be the keel that keeps business right side up. ...Read the whole story
- It's A Wonderful, Trackable Life
Every time a bell rings, an advertiser gets his wings... ... ...More
Keep Your App Relevant After Download
Companies spend tens of thousands of dollars developing their app, including months of personnel time and resources, only to launch and see usage rates drastically ... ...More
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