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It's not difficult to predict that a press release about a future trend or product is going to have a big impact if it's issued under the logo of, say, … Read the whole story
SPIRITSBartenders entered their favorite Finlandia cocktail recipes on a local basis, then went through regional and national rounds to vie for being among the … Read the whole story
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Every time a bell rings, an advertiser gets his wings... Read the whole story
- RETAIL
A sparkling 33% jump in Cyber Monday sales, are surprising many people. "Marketing Daily" asked Jeremy Mason, VP/general manager of AudienceScience, the Seattle-based ad … Read the whole story
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Companies spend tens of thousands of dollars developing their app, including months of personnel time and resources, only to launch and see usage rates … Read the whole story
BEVERAGESThe Napa, Calif.-based winery started a program in the fall with donations to help provide more than 1,000,000 meals to 12 national and regional … Read the whole story
ELECTRONICSThey may have paid a pretty penny for smartphones, iPhones, tablets and other mobile toys, but Americans are relying on the devices to serve … Read the whole story
ELECTRONICSAmong those households intending to buy a new TV set, nearly three-quarters plan to buy a TV with advanced features like 3D or built-in … Read the whole story
RESEARCHWhat does next year promise for brand loyalty? If the recent past is any indication, it will be more of a challenge to keep … Read the whole story
