Marketing Daily
Tuesday, December 20, 2011
  • Finlandia Evolves Trade Event To Engage Consumers

    Bartenders entered their favorite Finlandia cocktail recipes on a local basis, then went through regional and national rounds to vie for being among the … Read the whole story

  • It's A Wonderful, Trackable Life

    Every time a bell rings, an advertiser gets his wings... Read the whole story

  • Finally, Online Shopping Isn't Just for The Affluent

    A sparkling 33% jump in Cyber Monday sales, are surprising many people. "Marketing Daily" asked Jeremy Mason, VP/general manager of AudienceScience, the Seattle-based ad … Read the whole story

  • Keep Your App Relevant After Download

    Companies spend tens of thousands of dollars developing their app, including months of personnel time and resources, only to launch and see usage rates … Read the whole story

  • Beaulieu Vineyard Fights Hunger With Social Effort

    The Napa, Calif.-based winery started a program in the fall with donations to help provide more than 1,000,000 meals to 12 national and regional … Read the whole story

  • Buyers Seek Deals With Mobile Devices

    They may have paid a pretty penny for smartphones, iPhones, tablets and other mobile toys, but Americans are relying on the devices to serve … Read the whole story

  • Consumers Prefer Connected TV Over 3D

    Among those households intending to buy a new TV set, nearly three-quarters plan to buy a TV with advanced features like 3D or built-in … Read the whole story

  • Customer Retention, Engagement Are Critical

    What does next year promise for brand loyalty? If the recent past is any indication, it will be more of a challenge to keep … Read the whole story