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• spirits Finlandia Evolves Trade Event To Engage Consumers by Karlene Lukovitz

  Bartenders entered their favorite Finlandia cocktail recipes on a local basis, then went through regional and national rounds to vie for being among the finalists winning trips to Finland to compete for honors and cash prizes. ...Read the whole story

• retail Finally, Online Shopping Isn't Just for The Affluent by Sarah Mahoney

  A sparkling 33% jump in Cyber Monday sales, are surprising many people. "Marketing Daily" asked Jeremy Mason, VP/general manager of AudienceScience, the Seattle-based ad targeting company, to explain what's behind the changes. ...Read the whole story

• beverages Beaulieu Vineyard Fights Hunger With Social Effort by Tanya Irwin

  The Napa, Calif.-based winery started a program in the fall with donations to help provide more than 1,000,000 meals to 12 national and regional hunger relief agencies. ...Read the whole story

• electronics Buyers Seek Deals With Mobile Devices by Karl Greenberg

  They may have paid a pretty penny for smartphones, iPhones, tablets and other mobile toys, but Americans are relying on the devices to serve as high-tech divining rods for bargains and year-end deals. ...Read the whole story

• electronics Consumers Prefer Connected TV Over 3D by Aaron Baar

  Among those households intending to buy a new TV set, nearly three-quarters plan to buy a TV with advanced features like 3D or built-in Internet connectivity, but they're going much more for the latter than the former. ...Read the whole story

• research Customer Retention, Engagement Are Critical by Karl Greenberg

  What does next year promise for brand loyalty? If the recent past is any indication, it will be more of a challenge to keep consumers with brands. Loyalty 360 says loyalty, not acquisition, will be the keel that keeps business right side up. ...Read the whole story

• Apple Wins Smartphone Technology Protection Ruling
• AT&T Drops T-Mobile Acquisition
• TidalTV Uses Polk, Datalogix For Automotive

• my turn It's A Wonderful, Trackable Life by Geoff Gieron

  Every time a bell rings, an advertiser gets his wings... ... ...More

how-to Keep Your App Relevant After Download by Andy Lynn

Companies spend tens of thousands of dollars developing their app, including months of personnel time and resources, only to launch and see usage rates drastically ... ...More