June 3 - 6, 2024
Friday, December 23, 2011
Top of The News
How does a product recover from new reports that it is perhaps -- perhaps -- responsible for causing the death of a 10-day-old infant? That's a question facing Mead Johnson … Read the whole story
FOODThe brand is encouraging fans to create individually customized package designs using an infographics app that draws on information from the user's Facebook profile … Read the whole story
- COMMENTARY
We've seemingly skipped over the feel-good movies that usually become instant classics ("The Santa Claus," "Home Alone") and gone straight to blockbuster franchises with … Read the whole story
TRENDSCella Irvine, CEO of contextual ad firm Vibrant, says social media, mobile, data, video, and context will be critical areas defining where online advertising … Read the whole story
TRAVELThe campaign takes into account two trends: Consumers' desire for avoiding the hassles of air travel, as well as finding great value. Research shows … Read the whole story
ELECTRONICSThe problem for most of the year, according to Andrew Eisner, director of content for consumer electronics site Retrevo.com, is that most tablet manufacturers … Read the whole story
SPIRITSThe brand's effort positions it as a whimsical, somewhat quirky spirit, whose botanical infusions (and positioning) take it out of the smoky old-boy's clubs … Read the whole story
- COMMENTARY
With new online channels emerging and the challenges they bring, marketers should review their 2011 initiatives to extract what worked -- and what didn't … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
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