Wal-Mart Pulls Enfamil Newborn Formula After Death by Thom Forbes

How does a product recover from new reports that it is perhaps -- perhaps -- responsible for causing the death of a 10-day-old infant? That's a question facing Mead Johnson Nutrition's Enfamil Newborn baby formula this morning after Wal-Mart and SuperValu (which owns Jewel, Shaws, Shop and Save, Acme, Farm Fresh, Shoppers and some Albertsons supermarkets around the country) pulled the product from its shelves following the death of a baby boy in Missouri from a rare bacterial infection, Cronobacter sakazakii, that he contracted after ingesting the formula. ...Read the whole story

  • food Orbit App Lets Facebook Fans Design Packages by Karlene Lukovitz

    The brand is encouraging fans to create individually customized package designs using an infographics app that draws on information from the user's Facebook profile and his/her choice of one of the gum's four flavors. ...Read the whole story

  • trends Irvine: It's About Content And Context by Karl Greenberg

    Cella Irvine, CEO of contextual ad firm Vibrant, says social media, mobile, data, video, and context will be critical areas defining where online advertising will succeed (or fail) next year. ...Read the whole story

  • travel Carnival Targets Cruise Rookies by Tanya Irwin

    The campaign takes into account two trends: Consumers' desire for avoiding the hassles of air travel, as well as finding great value. Research shows that many are curbing expenses by taking vacations that are within driving distance. ...Read the whole story

  • electronics 2012 Will Be Year Of ... Fewer Tablets by Aaron Baar

    The problem for most of the year, according to Andrew Eisner, director of content for consumer electronics site Retrevo.com, is that most tablet manufacturers couldn't afford to undersell Apple. ...Read the whole story

  • spirits Hendrick's Gin Takes To The Forest by Karl Greenberg

    The brand's effort positions it as a whimsical, somewhat quirky spirit, whose botanical infusions (and positioning) take it out of the smoky old-boy's clubs that the idea of gin tends to inspire in people and into an "Enchanted Forest of Curiosities." ...Read the whole story

  • insight The Secret To Box Office Success by Steven Horn

    We've seemingly skipped over the feel-good movies that usually become instant classics ("The Santa Claus," "Home Alone") and gone straight to blockbuster franchises with new ... ...More

point-of-view Trends That Shaped '11, Hold Promise For '12 by Peter Ghali

With new online channels emerging and the challenges they bring, marketers should review their 2011 initiatives to extract what worked -- and what didn't -- ... ...More

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