How does a product recover from new reports that it is perhaps -- perhaps -- responsible for causing the death of a 10-day-old infant? That's a question facing Mead Johnson Nutrition's Enfamil Newborn baby formula this morning after Wal-Mart and SuperValu (which owns Jewel, Shaws, Shop and Save, Acme, Farm Fresh, Shoppers and some Albertsons supermarkets around the country) pulled the product from its shelves following the death of a baby boy in Missouri from a rare bacterial infection, Cronobacter sakazakii, that he contracted after ingesting the formula. ...
The brand is encouraging fans to create individually customized package designs using an infographics app that draws on information from the user's Facebook profile ... Read the whole story
We've seemingly skipped over the feel-good movies that usually become instant classics ("The Santa Claus," "Home Alone") and gone straight to blockbuster franchises with ... Read the whole story
Cella Irvine, CEO of contextual ad firm Vibrant, says social media, mobile, data, video, and context will be critical areas defining where online advertising ... Read the whole story
The campaign takes into account two trends: Consumers' desire for avoiding the hassles of air travel, as well as finding great value. Research shows ... Read the whole story
The problem for most of the year, according to Andrew Eisner, director of content for consumer electronics site Retrevo.com, is that most tablet manufacturers ... Read the whole story
The brand's effort positions it as a whimsical, somewhat quirky spirit, whose botanical infusions (and positioning) take it out of the smoky old-boy's clubs ... Read the whole story