Thursday, January 19, 2012
  • VW Digital App Starts With Enthusiasts

    Volkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed with the arrival this month of the sixth-generation Golf R factory-revved performance car. ...Read the whole story

  • Q&A: In Praise Of The Humble Infomercial

    Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format is still chugging along. ...Read the whole story

  • Hyundai's New Approach For Super Bowl

    The automaker has been in the Super Bowl for the past five years, but what's different this time is Hyundai's creative tone, which is more about entertainment than anthemic statements. ...Read the whole story

  • TaxACT Makes Super Bowl Debut

    The big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. ...Read the whole story

  • Aetna Refreshes Its 'Brand Promise'

    "A lot has been changing in health care, especially as employers, providers and especially consumers take control of their health care," Belinda Lang tells "Marketing Daily." "We felt our brand identity and strategy were not up-to-date enough." ...Read the whole story

  • Banana Republic Offers Career Perks To Military

    Banana Republic is unveiling a special program aimed at helping those in the military find civilian employment, including a special 50% off promotion for service members and their families, and resume-writing and wardrobe workshops around the country. Called "Our Duty to You," the program is meant to flex the brand's expertise in workplace style. "Banana Republic is committed to supporting people during the significant moments in their lives, and starting a new professional chapter is one of the most important," the Gap-owned chain says in its announcement of the program. "We are hopeful the 'Our Duty to You' program will ... ...Read the whole story

  • Chase Gets Expanded Programs With MSG

    The Madison Square Garden Company and Chase have expanded their marketing partnership, making Chase the "Official Card" of MSG. The deal gives Chase cardmembers access to events and experiences at MSG venues and sports and entertainment franchises. ...Read the whole story

  • Target Throwing Midnight Twilight Parties

    With "The Twilight Saga: Breaking Dawn - Part 1" DVD and Blu-ray version set to hit stores Feb. 10, Target is planning themed parties at 500 locations for the occasion. Starting at 11 p.m., Twilight fans can buy the film, complete with an "authentic prop flower" from the movie's wedding scene, encased in acrylic. And they'll also get an exclusive peek at a scene from the fifth and final movie. ...Read the whole story

In Taste, Brand Matters

Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of microbrews and mainstream brands. ...More


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