Marketing Daily
Thursday, January 19, 2012
  • VW Digital App Starts With Enthusiasts

    Volkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed ... Read the whole story

  • Q&A: In Praise Of The Humble Infomercial

    Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format ... Read the whole story

  • Hyundai's New Approach For Super Bowl

    The automaker has been in the Super Bowl for the past five years, but what's different this time is Hyundai's creative tone, which is ... Read the whole story

  • TaxACT Makes Super Bowl Debut

    The big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. Read the whole story

  • Aetna Refreshes Its 'Brand Promise'

    "A lot has been changing in health care, especially as employers, providers and especially consumers take control of their health care," Belinda Lang tells ... Read the whole story

  • In Taste, Brand Matters

    Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of ... Read the whole story