• VW Digital App Starts With Enthusiasts

    Volkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed with the arrival this month of the sixth-generation Golf R factory-revved performance car. ...Read the whole story

  • Q&A: In Praise Of The Humble Infomercial

    Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format is still chugging along. ...Read the whole story

  • Hyundai's New Approach For Super Bowl

    The automaker has been in the Super Bowl for the past five years, but what's different this time is Hyundai's creative tone, which is more about entertainment than anthemic statements. ...Read the whole story

  • TaxACT Makes Super Bowl Debut

    The big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. ...Read the whole story

  • Aetna Refreshes Its 'Brand Promise'

    "A lot has been changing in health care, especially as employers, providers and especially consumers take control of their health care," Belinda Lang tells "Marketing Daily." "We felt our brand identity and strategy were not up-to-date enough." ...Read the whole story

  • In Taste, Brand Matters

    Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of microbrews ... ...More

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