Monday, January 23, 2012
  • Scooters And Smaller Motorcycles Help Grow Market

    Motorcycles and scooters are a discretionary spend? Maybe that was so in the past, but it's changing. As gasoline prices stay relatively high (and may go up again this summer), scooters and small motorcycle sales may benefit. ...Read the whole story

  • Why Animals Rock The Super Bowl

    Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Doritos. Chimpanzee colleagues who misbehave in parking lots. Soulful beavers. Clearly, Super Bowls have a way of drawing out the beast in marketers. ...Read the whole story

  • Video Rental Stores On 'Life Support'

    The end of the video store is nigh. According to the NPD Group, consumer rentals of DVD and Blu-Ray movies fell 11% in 2011, compared with the previous year. And those that were rented came from Redbox, which increased its market share to 12% over the year. ...Read the whole story

  • Kraft Cheese Veers A Bit From The Mainstream

    The new campaign from Kraft Cheese is unusual because it spans five product lines, and because of its scale: With a budget of approximately $50 million, it's Kraft's single largest cheese/dairy campaign in a decade. ...Read the whole story

  • MetroPCS Gets Into Sports

    Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team with a road show called the "USA Basketball Dream Tour." The tour, which started in Orlando, visits 15 markets twice each over the next seven months. ...Read the whole story

  • Staples Gives $250,000 In TV Ads To Small Businesses

    Staples says it will give away $250,000 in TV ad money to five worthy small businesses, in a “Give Your Small Business the Push It Needs” contest. To win, businesses need to produce a winning 15-second video. The Framingham, Mass.-based retailer says winners can choose to take $50,000 in airtime in local cable ads, or $40,000 in airtime plus $10,000 cash. “Successfully marketing your small business is the lifeblood of any company, but with limited budgets, entrepreneurs must be creative and resourceful,” it says in its release. Announced in conjunction with its 6th annual small-business survey, Staples also reports that ... ...Read the whole story

  • TWC Launches iPhone App

    Users will be able to watch live TV on their devices. ...Read the whole story

QR Codes: The Active Link Between Direct Mail, Web and Mobile

Quick Response codes provide a dynamic link to propel the customer from a direct mail postcard or insert to a carefully designed or even personalized Web page, addomg a truly proactive and unifying dimension to your ...More