Marketing Daily
Monday, January 23, 2012

Top of The News

RIM Shot: Critics Worry 'Shakeup' Augers More Of The Same
by Thom Forbes

Blackberry parent company Research in Motion "is "bowing to critics and market forces," as the New York Times headline puts it, by replacing the co- CEOs who developed "the innovative … Read the whole story

  • AUTOMOTIVE
    Scooters And Smaller Motorcycles Help Grow Market
    by Karl Greenberg

    Motorcycles and scooters are a discretionary spend? Maybe that was so in the past, but it's changing. As gasoline prices stay relatively high (and … Read the whole story

  • SUPER BOWL
    Why Animals Rock The Super Bowl
    by Sarah Mahoney

    Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Doritos. Chimpanzee colleagues who misbehave in parking lots. Soulful beavers. Clearly, Super Bowls … Read the whole story

  • RETAIL
    Video Rental Stores On 'Life Support'
    by Aaron Baar

    The end of the video store is nigh. According to the NPD Group, consumer rentals of DVD and Blu-Ray movies fell 11% in 2011, … Read the whole story

  • FOOD AND BEVERAGES
    Kraft Cheese Veers A Bit From The Mainstream
    by Karlene Lukovitz

    The new campaign from Kraft Cheese is unusual because it spans five product lines, and because of its scale: With a budget of approximately … Read the whole story

  • MetroPCS Gets Into Sports
    by Karl Greenberg

    Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team with a road show called the "USA Basketball Dream Tour." The tour, which … Read the whole story

  • COMMENTARY
    QR Codes: The Active Link Between Direct Mail, Web and Mobile
    by David Henkel

    Quick Response codes provide a dynamic link to propel the customer from a direct mail postcard or insert to a carefully designed or even … Read the whole story