McDonald's posted its eighth straight year of positive sales around the globe and, while it is concerned about rising prices and the impact on franchisees, it expects the trend to continue, Maureen Morrison reports in "Ad Age." It plans to open 1,300 outlets, including 250 in China, and to renovate about 2,400 restaurants in the coming year. It's also presumably rethinking its social media strategy following what the "Financial Times" describes as a "hijacking" of a Twitter campaign last week. ...
Brand Keys' 10th annual Super Bowl Engagement Survey finds that only half of Super Bowl XLIV's advertisers will get real ROI from their Super ... Read the whole story
This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a ... Read the whole story
The company is also celebrating with vintage catalog covers, and a ginormous Bean Bootmobile, currently tootling through America, where it will invite people to ... Read the whole story
"A lot of outside forces have magnified their role and how they've stepped up and taken the reins of that role," Nancy Bauer, SVP/senior ... Read the whole story
"They saw that it had potential to be a fashion-forward brand, so this year and next they have increased the number of shoe styles ... Read the whole story