Wednesday, January 25, 2012
  • Study Finds That Car Ads Blitz Beer, Best Buy Spots

    Brand Keys' 10th annual Super Bowl Engagement Survey finds that only half of Super Bowl XLIV's advertisers will get real ROI from their Super Bowl purchase. Among the winners: Doritos, Hyundai and Cars.com. ...Read the whole story

  • Papa John's Bets On Super Bowl Coin-toss Promo

    This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a two-liter Pepsi MAX to its millions of Papa Rewards members contingent on the game's coin toss. ...Read the whole story

  • L.L. Bean, Parks To Celebrate 100th Birthday

    The company is also celebrating with vintage catalog covers, and a ginormous Bean Bootmobile, currently tootling through America, where it will invite people to them to get outdoors and try a new activity. ...Read the whole story

  • Women Influencing More Purchase Decisions

    "A lot of outside forces have magnified their role and how they've stepped up and taken the reins of that role," Nancy Bauer, SVP/senior partner at Fleishman-Hillard, tells us. "The recession has really moved women into the role of helping each other." ...Read the whole story

  • Onitsuka Tiger Back As Fashion Brand

    "They saw that it had potential to be a fashion-forward brand, so this year and next they have increased the number of shoe styles and colors and radically expanded distribution toward fashion and higher-end retail outlets." ...Read the whole story

  • BzzAgent's Boast: Social Marketing's ROI is $1.50

    As marketers continue to grapple with the best way to determine how much mileage they are actually getting from social marketing efforts, a new analysis from BzzAgent, the social marketing company owned by dunnhumby, claims "a positive ROI for social marketing compared to other media, delivering an average return of $1.50 for every dollar spent." ...Read the whole story

  • Ford, NASCAR Go Back To Roots

    Ford is the first automaker to unveil its 2013 model NASCAR race car. The automaker on Tuesday pulled the wraps off the car at the NASCAR Nationwide Series Garage at Charlotte Motor Speedway. ...Read the whole story

  • Adidas Touts Adizero Rush With Community

    Adidas is touting its adizero Rush running shoe with a new spot by 180LA. The spot shows drum majors, band members, cheerleaders, students, coaches, fans and others from a local community running behind the captains of a high school football team, who are sprinting along through back yards, main streets, to the football field where they won the state championship. ...Read the whole story

  • GM Awards Global Media To Carat
Who's Talking To Your Clients?

With 2011 in the rear view mirror, it's time to take stock and look ahead. You need a social media strategy -- your customers, your sales force and even you investors demand it. ...More