Wednesday, January 25, 2012
  • BzzAgent's Boast: Social Marketing's ROI is $1.50

    As marketers continue to grapple with the best way to determine how much mileage they are actually getting from social marketing efforts, a new analysis from BzzAgent, the social marketing company owned by dunnhumby, claims "a positive ROI for social marketing compared to other media, delivering an average return of $1.50 for every dollar spent." ...Read the whole story

  • Ford, NASCAR Go Back To Roots

    Ford is the first automaker to unveil its 2013 model NASCAR race car. The automaker on Tuesday pulled the wraps off the car at the NASCAR Nationwide Series Garage at Charlotte Motor Speedway. ...Read the whole story

  • Adidas Touts Adizero Rush With Community

    Adidas is touting its adizero Rush running shoe with a new spot by 180LA. The spot shows drum majors, band members, cheerleaders, students, coaches, fans and others from a local community running behind the captains of a high school football team, who are sprinting along through back yards, main streets, to the football field where they won the state championship. ...Read the whole story

  • GM Awards Global Media To Carat
Who's Talking To Your Clients?

With 2011 in the rear view mirror, it's time to take stock and look ahead. You need a social media strategy -- your customers, your sales force and even you investors demand it. ...More