McDonald's Hoisted On Its Own Hashtag by Thom Forbes

McDonald's posted its eighth straight year of positive sales around the globe and, while it is concerned about rising prices and the impact on franchisees, it expects the trend to continue, Maureen Morrison reports in "Ad Age." It plans to open 1,300 outlets, including 250 in China, and to renovate about 2,400 restaurants in the coming year. It's also presumably rethinking its social media strategy following what the "Financial Times" describes as a "hijacking" of a Twitter campaign last week. ...Read the whole story

  • super bowl Study Finds That Car Ads Blitz Beer, Best Buy Spots by Karl Greenberg

    Brand Keys' 10th annual Super Bowl Engagement Survey finds that only half of Super Bowl XLIV's advertisers will get real ROI from their Super Bowl purchase. Among the winners: Doritos, Hyundai and Cars.com. ...Read the whole story

  • restaurants Papa John's Bets On Super Bowl Coin-toss Promo by Karlene Lukovitz

    This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a two-liter Pepsi MAX to its millions of Papa Rewards members contingent on the game's coin toss. ...Read the whole story

  • retail L.L. Bean, Parks To Celebrate 100th Birthday by Sarah Mahoney

    The company is also celebrating with vintage catalog covers, and a ginormous Bean Bootmobile, currently tootling through America, where it will invite people to them to get outdoors and try a new activity. ...Read the whole story

  • research Women Influencing More Purchase Decisions by Aaron Baar

    "A lot of outside forces have magnified their role and how they've stepped up and taken the reins of that role," Nancy Bauer, SVP/senior partner at Fleishman-Hillard, tells us. "The recession has really moved women into the role of helping each other." ...Read the whole story

  • apparel Onitsuka Tiger Back As Fashion Brand by Karl Greenberg

    "They saw that it had potential to be a fashion-forward brand, so this year and next they have increased the number of shoe styles and colors and radically expanded distribution toward fashion and higher-end retail outlets." ...Read the whole story

  • social media Who's Talking To Your Clients? by Tony Quin

    With 2011 in the rear view mirror, it's time to take stock and look ahead. You need a social media strategy -- your customers, your ... ...More

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