July 22 - 25, 2024
Wednesday, January 25, 2012
Top of The News
McDonald's posted its eighth straight year of positive sales around the globe and, while it is concerned about rising prices and the impact on franchisees, it expects the trend to … Read the whole story
SUPER BOWLBrand Keys' 10th annual Super Bowl Engagement Survey finds that only half of Super Bowl XLIV's advertisers will get real ROI from their Super … Read the whole story
RESTAURANTSThis year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a … Read the whole story
RETAILThe company is also celebrating with vintage catalog covers, and a ginormous Bean Bootmobile, currently tootling through America, where it will invite people to … Read the whole story
RESEARCH"A lot of outside forces have magnified their role and how they've stepped up and taken the reins of that role," Nancy Bauer, SVP/senior … Read the whole story
APPAREL"They saw that it had potential to be a fashion-forward brand, so this year and next they have increased the number of shoe styles … Read the whole story
- COMMENTARY
With 2011 in the rear view mirror, it's time to take stock and look ahead. You need a social media strategy -- your customers, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Lynn Blashford - White Castle, Chief Marketing Officer
Joshua Sims - Bojangles, Sr. Manger, Media & Advertising
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October 2 - 5, 2024
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