Consumers Increasingly Seek Store Brand Quality by Thom Forbes

Store brands are coming after brand marketers' Boar's Head meat and Idaho potatoes: the inferred promise of higher quality. Hannah Karp has a fact- and anecdote-rich piece about the accelerating trend in the "Wall Street Journal" this morning. ...Read the whole story

  • research Mr. Clean, Sargento, J&J Launches Get The Nod by Karlene Lukovitz

    Which new 2011 products were considered best by the consumers who use them? Each year, "Better Homes and Gardens" and market research firm Spark International ask U.S. consumers to vote on the year's crop of new products ...Read the whole story

  • research Digital Hispanics Are Best Multitaskers by Karl Greenberg

    the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of their media time multitasking -- meaning they are more likely than the general population to do things like combine TV viewing with online behavior. ...Read the whole story

  • financial services Century 21 Preps For Super Bowl by Tanya Irwin

    Century 21 Real Estate has released three teaser videos for its debut Super Bowl commercial. Available on the Parsippany, N.J.-based company's Facebook page, each video features one of the three stars -- Donald Trump, Deion Sanders and Apolo Ohno -- who will be appearing in the third-quarter ad. ...Read the whole story

  • electronics Voice Calling Still Top Cell Phone Use by Aaron Baar

    Yes -- consumers used their cell- and smartphones to help them make decisions when it came to holiday purchases, but good, old-fashioned phone communications was the most prevalent use. ...Read the whole story

  • sports NASCAR Takes The (Digital) Wheel by Karl Greenberg

    NASCAR will assume operational control next year of all of its interactive, digital and social media rights including technical operations and infrastructure of all NASCAR digital platforms. ...Read the whole story

  • Countdown to the Super Bowl by Nina Lentini

    WWJHD. What would John Hughes do? Bueller's back, in an ad for Honda CR-V. Check it out in today's Super Bowl edition of "Out to ... ...More

behavioral targeting Finding The "Answer" In Display Ad Targeting by David Dowhan

When it comes to targeting ads to consumers on the Internet, the "Answer" is marketers' own data. ...More

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