June 3 - 6, 2024
Tuesday, January 31, 2012
Top of The News
Store brands are coming after brand marketers' Boar's Head meat and Idaho potatoes: the inferred promise of higher quality. Hannah Karp has a fact- and anecdote-rich piece about the accelerating … Read the whole story
RESEARCHWhich new 2011 products were considered best by the consumers who use them? Each year, "Better Homes and Gardens" and market research firm Spark … Read the whole story
RESEARCHthe LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of … Read the whole story
FINANCIAL SERVICESCentury 21 Real Estate has released three teaser videos for its debut Super Bowl commercial. Available on the Parsippany, N.J.-based company's Facebook page, each … Read the whole story
ELECTRONICSYes -- consumers used their cell- and smartphones to help them make decisions when it came to holiday purchases, but good, old-fashioned phone communications … Read the whole story
SPORTSNASCAR will assume operational control next year of all of its interactive, digital and social media rights including technical operations and infrastructure of all … Read the whole story
WWJHD. What would John Hughes do? Bueller's back, in an ad for Honda CR-V. Check it out in today's Super Bowl edition of "Out … Read the whole story
- COMMENTARY
When it comes to targeting ads to consumers on the Internet, the "Answer" is marketers' own data. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
David Dreyer - Starco Brands, CMO
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
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