Breaking News: Game Better Than Super Bowl Spots by Thom Forbes

In this 30th year of watching the Super Bowl with as much of a professional interest in sales pitches as I have a personal interest in forward passes, all I can say is that I hope the New York Giants keep making it to the game. There may have been a chuckle here and a mild guffaw there (a sensuously naked M&M of either sex will do that to me every time), but the spots collectively left me, and most game-day critics, wondering what all the advance hoopla was about. ...Read the whole story

  • research Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. This first installment focuses on highlights from "consumables" categories: food and beverages, restaurants and spirits/beer. ...Read the whole story

  • cause-related From 'Liked' To Loathed, Komen Blinks by Sarah Mahoney

    Just days after sparking one of the biggest brouhahas in social media, pink-ribbon pioneer Susan G. Komen Foundation issued an apology, and promised to restore funding for breast-cancer screenings to Planned Parenthood. While the news is clearly being viewed as a win for women's health advocates who support choice and a loss for those who don't, what's less clear is just how damaging the tempest will be to Komen. ...Read the whole story

  • automotive Subaru Returns With A New Pack Of Dogs by Tanya Irwin

    When Super Bowl playes take the field on Feb. 5, Subaru owners and their four legged friends will hit the streets for the second annual Subaru Game Day Dog Walk event by taking the pledge on the automaker's Facebook page. ...Read the whole story

  • restaurants National Restaurant Association Projects 3.5% Growth in 2012 by Karlene Lukovitz

    Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the National Restaurant Association notes. ...Read the whole story

  • automotive BMW Launches Vignettes For 3 Series by Karl Greenberg

    BMW is launching the sixth generation of its 3 Series in part with six playful digital shorts, two of which will air during the Super Bowl in specific U.S. markets. The videos are meant to illustrate specific new technologies in the car. ...Read the whole story

  • research Experience: Audi Tops Super Bowl Relevance by Karl Greenberg

    As the baseline is 100, Volkswagen, for example, has a SBAR score of 129 -- meaning a 29% lift in purchase likelihood for the brand when targeting the Super Bowl audience. The top three SBAR scores are for Audi, Cars.com, and Bridgestone. ...Read the whole story

  • Top Loyalty Engagement Brands by The Editor

    Apple (tablets) Apple (smartphones) Amazon (e-retailer) Kindle (e-reader) Facebook (social networks) Hyundai (automotive) Samsung (cell phones) Discover (credit cards) YouTube (video streaming) Google (search engine) ... ...More

advice The Top 10 Common Marketing Mistakes To Avoid In 2012 by Chris Chariton

While having many choices can make it easier to maximize your marketing budget and have your company found during the customer buy cycle, it can ... ...More

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