Marketing Daily
Monday, February 6, 2012

Top of The News

Breaking News: Game Better Than Super Bowl Spots
by Thom Forbes

In this 30th year of watching the Super Bowl with as much of a professional interest in sales pitches as I have a personal interest in forward passes, all I … Read the whole story

  • RESEARCH
    Brand Experience, Values Increasingly Drive Loyalty
    by Karlene Lukovitz

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. This first installment focuses on highlights from … Read the whole story

  • Top Loyalty Engagement Brands
    by The Editor

    Apple (tablets) Apple (smartphones) Amazon (e-retailer) Kindle (e-reader) Facebook (social networks) Hyundai (automotive) Samsung (cell phones) Discover (credit cards) YouTube (video streaming) Google (search … Read the whole story

  • CAUSE-RELATED
    From 'Liked' To Loathed, Komen Blinks
    by Sarah Mahoney

    Just days after sparking one of the biggest brouhahas in social media, pink-ribbon pioneer Susan G. Komen Foundation issued an apology, and promised to … Read the whole story

  • AUTOMOTIVE
    Subaru Returns With A New Pack Of Dogs
    by Tanya Gazdik

    When Super Bowl playes take the field on Feb. 5, Subaru owners and their four legged friends will hit the streets for the second … Read the whole story

  • RESTAURANTS
    National Restaurant Association Projects 3.5% Growth in 2012
    by Karlene Lukovitz

    Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the … Read the whole story

  • AUTOMOTIVE
    BMW Launches Vignettes For 3 Series
    by Karl Greenberg

    BMW is launching the sixth generation of its 3 Series in part with six playful digital shorts, two of which will air during the … Read the whole story

  • RESEARCH
    Experience: Audi Tops Super Bowl Relevance
    by Karl Greenberg

    As the baseline is 100, Volkswagen, for example, has a SBAR score of 129 -- meaning a 29% lift in purchase likelihood for the … Read the whole story

  • COMMENTARY
    The Top 10 Common Marketing Mistakes To Avoid In 2012
    by Chris Chariton

    While having many choices can make it easier to maximize your marketing budget and have your company found during the customer buy cycle, it … Read the whole story