Monday, February 6, 2012
  • Brand Experience, Values Increasingly Drive Loyalty

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. This first installment focuses on highlights from "consumables" categories: food and beverages, restaurants and spirits/beer. ...Read the whole story

  • From 'Liked' To Loathed, Komen Blinks

    Just days after sparking one of the biggest brouhahas in social media, pink-ribbon pioneer Susan G. Komen Foundation issued an apology, and promised to restore funding for breast-cancer screenings to Planned Parenthood. While the news is clearly being viewed as a win for women's health advocates who support choice and a loss for those who don't, what's less clear is just how damaging the tempest will be to Komen. ...Read the whole story

  • Subaru Returns With A New Pack Of Dogs

    When Super Bowl playes take the field on Feb. 5, Subaru owners and their four legged friends will hit the streets for the second annual Subaru Game Day Dog Walk event by taking the pledge on the automaker's Facebook page. ...Read the whole story

  • National Restaurant Association Projects 3.5% Growth in 2012

    Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the National Restaurant Association notes. ...Read the whole story

  • BMW Launches Vignettes For 3 Series

    BMW is launching the sixth generation of its 3 Series in part with six playful digital shorts, two of which will air during the Super Bowl in specific U.S. markets. The videos are meant to illustrate specific new technologies in the car. ...Read the whole story

  • Experience: Audi Tops Super Bowl Relevance

    As the baseline is 100, Volkswagen, for example, has a SBAR score of 129 -- meaning a 29% lift in purchase likelihood for the brand when targeting the Super Bowl audience. The top three SBAR scores are for Audi,, and Bridgestone. ...Read the whole story

  • Top Loyalty Engagement Brands In Boomers

    Today, subscribers will be getting Engage:Boomers. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index. Banks JP Morgan Chase Wells Fargo Bank of New York Mellon PNC Bank of America Citi Car Insurance Allstate Progressive USAA GEICO State Farm Nationwide Insurance Aetna NY Life MetLife The Hartford Prudential Travelers AXA ING Mutual Funds Vanguard American Funds Fidelity/Janus (tie) Putnam/T. Rowe Price (tie) Dreyfus Tooth Whiteners Crest Whitestrips 5-Minute Speed Whitening System Rembrandt Whitening Kit Aquafresh White Trays Listerine Whitening Strips ...Read the whole story

  • Top Loyalty Engagement Brands In Travel

    Today, subscribers will be getting Marketing:Travel. Here are the top brands in relevant categories, according to Brand Keys’ 2011 Customer Loyalty Engagement Index. Travel Expedia Orbitz Travelocity Kayak Priceline Hotwire CheapTickets Airlines Continental Southwest Delta United JetBlue/US Airways (tie) Midwest/Northwest (tie) American Car Rental Avis Hertz Enterprise Budget National Dollar Alamo Hotel (Luxury) InterContinental Ritz-Carlton W Hotels Fairmont Hotels Hotel (Upscale) Hilton Marriott Hyatt Doubletree Embassy Suites/Wyndham (tie) Radisson Sheraton Westin Hotel (Midscale) Best Western Hampton Inn Ramada Holiday Inn Comfort Inn Hotel (Economy) Days Inn Econo Lodge Travelodge Motel 6 Gasoline Shell Chevron Exxon Mobil/Texaco (tie) Sunoco Citgo ... ...Read the whole story

  • ANA To ICANN: Offer 'Do Not Sell'
  • New York Knicks Launch New App
  • Jack in the Box Launches New Effort
Top Loyalty Engagement Brands

Apple (tablets) Apple (smartphones) Amazon (e-retailer) Kindle (e-reader) Facebook (social networks) Hyundai (automotive) Samsung (cell phones) Discover (credit cards) YouTube (video streaming) Google (search engine) Call of Duty (gaming) Mary Kay (cosmetics) McDonald’s (quick-serve food) Häagen ...More

  • The Top 10 Common Marketing Mistakes To Avoid In 2012

    While having many choices can make it easier to maximize your marketing budget and have your company found during the customer buy cycle, it can also increase the potential for error. Even the most seasoned marketing ...More