Google has evidently decided that the algorithm to increasing its ever-insatiable share of mind and market involves manufacturing and branding its own hardware. Various media outlets are reporting the existence of a prototype Google home entertainment device that initially will stream music but could be capable of much more down the line. ...Read the whole story
- beverages PepsiCo: Marketing Spend Up; Job, Agency Cuts
In moves described as designed to redirect spending to "consumer-facing" investments and increase marketing ROI and accountability, PepsiCo will reduce its current approximately 300-agency roster by 50%. ...Read the whole story
- electronics Flash! Kodak Exits The Camera Biz
When it comes down to it, Kodak may become a case study of what happens when a company continues to innovate, but fails to recognize how those very innovations will change the industry. ...Read the whole story
- automotive Nissan Lets Fans Build Z-car
Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused on the Chicago Auto Show. ...Read the whole story
- research Q&A: Men Warming Up To Skin Care
It's been nearly a decade since the term "metrosexual" first popped into the cultural lexicon. New research from the NPD Group finds that while 9 out of 10 men use some type of grooming product, only 25% use facial skincare products. ...Read the whole story
- hospitality Continental Pushes Past Southwest In Customer Loyalty
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, you received a full report on key product/services categories from among the 83 surveyed for this year's study. This fifth and final installment focuses on highlights from the airlines and hospitality categories. ...Read the whole story
- packaged goods Gillette Goes To Fashion Week
Procter & Gamble's Gillette brand is focusing on menswear during New York Fashion Week via a partnership with MADE, comprising 50 fashion shows and presentations, parties, concerts, panel discussions and Web elements at milkmade.com. ...Read the whole story
- Top Loyalty Engagement Brands For Gen Y
Today, subscribers will be getting Engage:Gen Y. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index. Beer Sam Adams/Coors (tie) Stella Artois/Corona (tie) Heineken/Michelob (tie) Guinness Miller Budweiser Beer (Light) Sam Adams Light Coors Light Michelob Light Bud Light Natural Light Miller Lite Amstel Lite Smart Phones Apple Samsung HTC Motorola LG Nokia Blackberry Wireless Phone Service AT&T Wireless Verizon Wireless Sprint PCS T-Mobile Social Networking Facebook Youtube Twitter LinkedIn Google Plus MySpace Yelp Four Square Flickr Quora ...Read the whole story
- Macca Hypes JBL Speakers
Paul McCartney will appear in a new commercial for Harman International's JBL brand of speakers scheduled to run during the Grammy awards this weekend. ...Read the whole story
- Victoria's Secret Launches V-Day Campaign
- Whole Foods Sales Up 8.7%; More Expansion Planned
- Top Loyalty Engagement Brands For Moms
- Barneys Debuts 'Tree Time' Campaign
- Top Loyalty Engagement Brands In Health
It will take a lot more than some clever PR tactics and new positioning to rebuild this country's trust in the Susan G. Komen brand and its "values." ...More
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