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Google has evidently decided that the algorithm to increasing its ever-insatiable share of mind and market involves manufacturing and branding its own hardware. Various media outlets are reporting the existence … Read the whole story
BEVERAGESIn moves described as designed to redirect spending to "consumer-facing" investments and increase marketing ROI and accountability, PepsiCo will reduce its current approximately 300-agency … Read the whole story
ELECTRONICSWhen it comes down to it, Kodak may become a case study of what happens when a company continues to innovate, but fails to … Read the whole story
AUTOMOTIVENissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused … Read the whole story
RESEARCHIt's been nearly a decade since the term "metrosexual" first popped into the cultural lexicon. New research from the NPD Group finds that while … Read the whole story
HOSPITALITYThis week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, you received a full report … Read the whole story
- PACKAGED GOODS
Procter & Gamble's Gillette brand is focusing on menswear during New York Fashion Week via a partnership with MADE, comprising 50 fashion shows and … Read the whole story
- COMMENTARY
It will take a lot more than some clever PR tactics and new positioning to rebuild this country's trust in the Susan G. Komen … Read the whole story
