Friday, February 10, 2012
  • PepsiCo: Marketing Spend Up; Job, Agency Cuts

    In moves described as designed to redirect spending to "consumer-facing" investments and increase marketing ROI and accountability, PepsiCo will reduce its current approximately 300-agency roster by 50%. ...Read the whole story

  • Flash! Kodak Exits The Camera Biz

    When it comes down to it, Kodak may become a case study of what happens when a company continues to innovate, but fails to recognize how those very innovations will change the industry. ...Read the whole story

  • Nissan Lets Fans Build Z-car

    Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused on the Chicago Auto Show. ...Read the whole story

  • Q&A: Men Warming Up To Skin Care

    It's been nearly a decade since the term "metrosexual" first popped into the cultural lexicon. New research from the NPD Group finds that while 9 out of 10 men use some type of grooming product, only 25% use facial skincare products. ...Read the whole story

  • Continental Pushes Past Southwest In Customer Loyalty

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, you received a full report on key product/services categories from among the 83 surveyed for this year's study. This fifth and final installment focuses on highlights from the airlines and hospitality categories. ...Read the whole story

  • Gillette Goes To Fashion Week

    Procter & Gamble's Gillette brand is focusing on menswear during New York Fashion Week via a partnership with MADE, comprising 50 fashion shows and presentations, parties, concerts, panel discussions and Web elements at milkmade.com. ...Read the whole story

An Organization With Terminal Cancer

It will take a lot more than some clever PR tactics and new positioning to rebuild this country's trust in the Susan G. Komen brand and its "values." ...More


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