Friday, February 10, 2012
Google Reportedly Playing Hardware On Apple's Ballfield by Thom Forbes, Featured Columnist

Google has evidently decided that the algorithm to increasing its ever-insatiable share of mind and market involves manufacturing and branding its own hardware. Various media outlets are reporting the existence of a prototype Google home entertainment device that initially will stream music but could be capable of much more down the line. ...Read the whole story

  • beveragesPepsiCo: Marketing Spend Up; Job, Agency Cutsby Karlene Lukovitz

    In moves described as designed to redirect spending to "consumer-facing" investments and increase marketing ROI and accountability, PepsiCo will reduce its current approximately 300-agency roster by 50%. ...Read the whole story

  • electronicsFlash! Kodak Exits The Camera Bizby Aaron Baar

    When it comes down to it, Kodak may become a case study of what happens when a company continues to innovate, but fails to recognize how those very innovations will change the industry. ...Read the whole story

  • automotiveNissan Lets Fans Build Z-carby Karl Greenberg

    Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused on the Chicago Auto Show. ...Read the whole story

  • researchQ&A: Men Warming Up To Skin Careby Sarah Mahoney

    It's been nearly a decade since the term "metrosexual" first popped into the cultural lexicon. New research from the NPD Group finds that while 9 out of 10 men use some type of grooming product, only 25% use facial skincare products. ...Read the whole story

  • hospitalityContinental Pushes Past Southwest In Customer Loyaltyby Tanya Gazdik

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, you received a full report on key product/services categories from among the 83 surveyed for this year's study. This fifth and final installment focuses on highlights from the airlines and hospitality categories. ...Read the whole story

  • packaged goodsGillette Goes To Fashion Weekby Karl Greenberg

    Procter & Gamble's Gillette brand is focusing on menswear during New York Fashion Week via a partnership with MADE, comprising 50 fashion shows and presentations, parties, concerts, panel discussions and Web elements at milkmade.com. ...Read the whole story

An Organization With Terminal Cancer by Vanessa Horwell

It will take a lot more than some clever PR tactics and new positioning to rebuild this country's trust in the Susan G. Komen brand and its "values." ...More