Tuesday, February 14, 2012
  • Scion, Attik Revamp Web Site

    The Torrance, Calif., automaker is in the midst of rolling out its iQ matchbox coupe, and is gearing up to launch the FRS sports car. Television ads are running now for the iQ. And the digital side of things is up to date. At least it is now. ...Read the whole story

  • LifeStyles' SKYN Kicks Off Global Push

    The U.S. portion of the campaign, called "This Changes Everything," includes television, out-of-home and digital elements, and sampling events in major U.S. cities. The campaign kicks off in New York this week at the Fashion Week event Style360. ...Read the whole story

  • Cabot Creamery Launches Volunteer App

    Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers to log hours, post to Facebook and earn rewards for themselves and the nonprofits they serve. ...Read the whole story

  • Happy Valentine's Day, Apple! They Love You

    According to a survey of 1,000 people conducted by a New York-based brand agency, Apple is the brand they "love the most," followed by Sony, Coca-Cola, Nike and Pepsi/Mountain Dew. ...Read the whole story

  • Burt's Bees Launches Gud, Aimed At Gen Y

    Burt's Bees may have a loyal customer following among 30-something women with a razor-sharp sense of "good" and "bad" ingredients. But the company says the special needs of Gen Y warrants the first spinoff in its 25-year history. ...Read the whole story

In The Mood For Brand Love

We went out to the street for a down-and-dirty survey to find out which brands make us weak in the knees, which are worthy of a long-term commitment, and which ones we want to break up ...More