McDonald's Bows To Pressure On Treatment Of Sows by Thom Forbes

In another instance of activists stepping up pressure on a keystone marketer rather than legislators to effect change, the Human Society has won a major battle in its 11-year effort to improve conditions for pregnant pigs. McDonald's announced yesterday that it would end the practice of confining sows to gestational crates that are barely bigger than they are. ...Read the whole story

  • automotive Scion, Attik Revamp Web Site by Karl Greenberg

    The Torrance, Calif., automaker is in the midst of rolling out its iQ matchbox coupe, and is gearing up to launch the FRS sports car. Television ads are running now for the iQ. And the digital side of things is up to date. At least it is now. ...Read the whole story

  • packaged goods LifeStyles' SKYN Kicks Off Global Push by Karl Greenberg

    The U.S. portion of the campaign, called "This Changes Everything," includes television, out-of-home and digital elements, and sampling events in major U.S. cities. The campaign kicks off in New York this week at the Fashion Week event Style360. ...Read the whole story

  • food Cabot Creamery Launches Volunteer App by Karlene Lukovitz

    Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers to log hours, post to Facebook and earn rewards for themselves and the nonprofits they serve. ...Read the whole story

  • research Happy Valentine's Day, Apple! They Love You by Aaron Baar

    According to a survey of 1,000 people conducted by a New York-based brand agency, Apple is the brand they "love the most," followed by Sony, Coca-Cola, Nike and Pepsi/Mountain Dew. ...Read the whole story

  • packaged goods Burt's Bees Launches Gud, Aimed At Gen Y by Sarah Mahoney

    Burt's Bees may have a loyal customer following among 30-something women with a razor-sharp sense of "good" and "bad" ingredients. But the company says the special needs of Gen Y warrants the first spinoff in its 25-year history. ...Read the whole story

  • my turn In The Mood For Brand Love by Gregg S. Lipman

    We went out to the street for a down-and-dirty survey to find out which brands make us weak in the knees, which are worthy of ... ...More

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