Wednesday, February 15, 2012
  • Who Buys Fat-Free Food?

    Top 10 DMAs in which reside adults who buy foods labeled as fat-free: ...Read the whole story

  • Digital Maven Bonin Bough Leaving PepsiCo For Kraft

    Bonin Bough, currently global director of digital and social media at PepsiCo, will join Kraft Foods as VP of global digital and consumer engagement. ...Read the whole story

  • Avon Posts Loss; Lower Sales

    Still in the midst of a search for a new CEO, Avon Products says that its fourth-quarter revenue fell 4% to $3 billion, and the number of its active sales reps fell 3%. While operating profit was $13 million in the quarter, the company took a $263 million goodwill charge, related to the acquisition of Silpada Designs. In the U.S., fourth quarter sales fell 5%. The company says it will have some layoffs as a result, but that it is delaying major decisions until the new CEO is on board. ...Read the whole story

Big Data: New Opps For Marketers

Facebook is a perfect example of what is being called "big data" -- a term that refers to data sets too large to be manipulated and managed by standard data tools. ...More