Marketing Daily
Wednesday, February 15, 2012
  • Lexus Launches Curvy Swimsuit Sponsorship

    Lexus is continuing its up-shift to a more masculine, performance-oriented proposition with a highly, um, anatomical sponsorship of "Sports Illustrated" Swimsuit Launch Week. Read the whole story

  • At The Fair: Splurge Toys Are Back

    With Toy Fair -- and the 100,000 or so new products that come with it -- now in full swing, experts say they are ... Read the whole story

  • Improvements, Pricing, Promos Drive Pizza Growth

    Improvements including menu innovations and ordering technology, combined with flat pricing and marketing/promotion pushes by leading pizza brands, are resulting in modest but improving ... Read the whole story

  • That's Entertainment: Screen Size Doesn't Matter

    Consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they're doing it in their homes, where televisions ... Read the whole story

  • Hotels.com Goes Global With New Effort

    The company says new changes to the global branding platform will continue throughout the year, with most countries seeing the largest part of the ... Read the whole story

  • Big Data: New Opps For Marketers

    Facebook is a perfect example of what is being called "big data" -- a term that refers to data sets too large to be ... Read the whole story