June 3 - 6, 2024
Friday, February 17, 2012
Top of The News
Psssst. Here's a not-so-well-kept, but seemingly oft-ignored secret: If you try a double-reverse end-run around people's privacy, there's a good chance somebody's going to spot the duplicitous maneuver and throw … Read the whole story
RESEARCHDoritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts in buzz/positive consumer perceptions from their Super Bowl ads in the days since … Read the whole story
CONFERENCESpeaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming … Read the whole story
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
ELECTRONICSPeople are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot … Read the whole story
MEDIAPeople are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story
Because of the national holiday on Feb. 20, Marketing Daily will not be published. Enjoy your time off, and we'll see you back here … Read the whole story
- COMMENTARY
This new digital publishing innovation -- which has been described as "the next chapter in learning" -- and its authoring tool will be a … Read the whole story
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Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
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