Two Breaking Stories Make Privacy Issues Embarrassingly Public by Thom Forbes

Psssst. Here's a not-so-well-kept, but seemingly oft-ignored secret: If you try a double-reverse end-run around people's privacy, there's a good chance somebody's going to spot the duplicitous maneuver and throw you for a loss. Cases in point: a couple of breaking stories this morning. Let's start with the lede sentence of the cover piece in this coming Sunday's New York Times Magazine, which was published on the newspaper's website Thursday: "Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: 'If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that?'" ...Read the whole story

  • research Super Bowl Brands: Major Buzz Shifts Since Game by Karlene Lukovitz

    Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts in buzz/positive consumer perceptions from their Super Bowl ads in the days since the game, reports YouGov's BrandIndex. ...Read the whole story

  • conference ANA Video: Engagement Means Story Sharing by Karl Greenberg

    Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming participants in programming that is driving overlap in media platforms online and off. ...Read the whole story

  • Arby's Rebounds With Engaging Multiscreen Ad Strategy by Steve McClellan

    Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and fresh. Its ads were a viral hit, prompting the company to develop a user-generated "casting call" contest for new ads. The cross-platform campaign, also featuring a social media component, drove the company's highest sales gain in a decade. ...Read the whole story

  • electronics Shoot: Cameras Giving Way To Smartphones by Aaron Baar

    People are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot cameras) to get the quality photographs they desire to preserve memories. ...Read the whole story

  • media At The ANA: Social TV Is 'New Media' by Karl Greenberg

    People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining "social TV" could almost seem a Hobson's choice between a redundancy and an oxymoron. ...Read the whole story

  • Enjoy Presidents Day by The Editor

    Because of the national holiday on Feb. 20, Marketing Daily will not be published. Enjoy your time off, and we'll see you back here on ... ...More

report IBooks: A Powerful Presentation Tool by Geoff McCleary

This new digital publishing innovation -- which has been described as "the next chapter in learning" -- and its authoring tool will be a valuable ... ...More

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