Friday, February 17, 2012
  • Super Bowl Brands: Major Buzz Shifts Since Game

    Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts in buzz/positive consumer perceptions from their Super Bowl ads in the days since the game, reports YouGov's BrandIndex. ...Read the whole story

  • ANA Video: Engagement Means Story Sharing

    Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming participants in programming that is driving overlap in media platforms online and off. ...Read the whole story

  • Arby's Rebounds With Engaging Multiscreen Ad Strategy

    Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and fresh. Its ads were a viral hit, prompting the company to develop a user-generated "casting call" contest for new ads. The cross-platform campaign, also featuring a social media component, drove the company's highest sales gain in a decade. ...Read the whole story

  • Shoot: Cameras Giving Way To Smartphones

    People are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot cameras) to get the quality photographs they desire to preserve memories. ...Read the whole story

  • At The ANA: Social TV Is 'New Media'

    People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining "social TV" could almost seem a Hobson's choice between a redundancy and an oxymoron. ...Read the whole story

Enjoy Presidents Day

Because of the national holiday on Feb. 20, Marketing Daily will not be published. Enjoy your time off, and we'll see you back here on Tuesday. ...More

  • IBooks: A Powerful Presentation Tool

    This new digital publishing innovation -- which has been described as "the next chapter in learning" -- and its authoring tool will be a valuable asset for companies and sales representatives that want to use the ...More