Psssst. Here's a not-so-well-kept, but seemingly oft-ignored secret: If you try a double-reverse end-run around people's privacy, there's a good chance somebody's going to spot the duplicitous maneuver and throw you for a loss. Cases in point: a couple of breaking stories this morning. Let's start with the lede sentence of the cover piece in this coming Sunday's New York Times Magazine, which was published on the newspaper's website Thursday: "Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: 'If ...
Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts in buzz/positive consumer perceptions from their Super Bowl ads in the days since ... Read the whole story
Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming ... Read the whole story
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and ... Read the whole story
People are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot ... Read the whole story
People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining ... Read the whole story
Because of the national holiday on Feb. 20, Marketing Daily will not be published. Enjoy your time off, and we'll see you back here ... Read the whole story