Ad Age's Rupal Parekh writes about a soiree she attended last week in the Manhattan penthouse apartment of former Ogilvy & Mather chairman-CEO Ken Roman to celebrate the publication of Jane Maas' Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond. The piece signs off with Maas telling a roomful of advertising luminaries that "her proudest moment recently" came after she'd done an interview on NPR and overheard someone ask the receptionist who was on air." ...
Lipton's new campaign for its Lipton Tea & Honey iced tea mixes - being launched this month -- and Lipton 100% Natural ready-to-drink bottled ... Read the whole story
Twitter has become the de facto "second screen" for real-time sporting events -- the next step in aligning brands with a sporting event and ... Read the whole story
Does your app deliver a user experience that influences behaviors aligned to your goal? It's a matter of understanding what drives those behaviors or ... Read the whole story
Rush Limbaugh's radio show on which he castigated a Georgetown University law student and suggested women who demand contraception enter the pornography business may ... Read the whole story
The campaign creative depicts a pair of players going one-on-one on an urban street, with computer graphics making the two seem to stream ribbons ... Read the whole story
Ace Hardware is hoping to increase consumer awareness of its paint department. "Find Your Soul Paint" is the Oak Brook, Ill.-based retailer's first-ever fully ... Read the whole story