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• beverages Lipton Taps Lady Antebellum For Campaign by Karlene Lukovitz

  Lipton's new campaign for its Lipton Tea & Honey iced tea mixes - being launched this month -- and Lipton 100% Natural ready-to-drink bottled iced tea will feature Grammy Award-winning trio Lady Antebellum. ...Read the whole story

• media Limbaugh And The Perilous Media Landscape by Karl Greenberg

  Rush Limbaugh's radio show on which he castigated a Georgetown University law student and suggested women who demand contraception enter the pornography business may be a sideshow, but it's a sponsor-supported one. ...Read the whole story

• beverages Tiger Beer Brewer Backs Street Football by Karl Greenberg

  The campaign creative depicts a pair of players going one-on-one on an urban street, with computer graphics making the two seem to stream ribbons and shards of color as they play. ...Read the whole story

• retail Ace Debuts First-Ever Paint Campaign by Tanya Irwin

  Ace Hardware is hoping to increase consumer awareness of its paint department. "Find Your Soul Paint" is the Oak Brook, Ill.-based retailer's first-ever fully integrated campaign dedicated entirely to paint. ...Read the whole story

• telecom Sprint Campaign Focuses On Data Limitation by Aaron Baar

  "The way people are consuming data on their phones, consumption is going up and up," Mark Moll, a creative director at Leo Burnett who helped develop the campaign, tells "Marketing Daily." ...Read the whole story

• Correction: Nordstrom Rack Selling Used Shoes
• Venables Bell & Partners Creates Brand Consultancy
• DirecTV Prevents Sheen Encounters
• Harley-Davidson's Fan Machine Generates New Ad

• how-to How To Reach Sports Fans On Twitter - Live by John Manoogian III

  Twitter has become the de facto "second screen" for real-time sporting events -- the next step in aligning brands with a sporting event and tapping ... ...More

advice What Analytics Can Do For Your Mobile App by Duane Edwards

Does your app deliver a user experience that influences behaviors aligned to your goal? It's a matter of understanding what drives those behaviors or desired ... ...More