Starbucks Deal Adds Jolt To Single-Serve Coffee by Thom Forbes

Who knew there was a huge market out there for yet another way to make, literally, a simple cup of coffee? The news that Starbucks is "pushing into the single-serve coffee market in a bigger way with a brewing machine of its own" sent Green Mountain Coffee Roasters stock tumbling in after-hours trading we learn from the Wall Street Journal's Julie Jargon this morning -- further evidence that the single-serve phenomenon is not just a one-shot Johnny-come-lately. ...Read the whole story

  • my turn Does Your Brand Walk the Walk? by Milan Martin

    As creative marketers, our job is to help companies build better relationships with the people they want to do business with. But who wants a ... ...More

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