Friday, March 9, 2012
  • Pandora: Luxury Marketer Makes Jewelry Social

    When it comes to jewelry, women want to share. At least that's the philosophy driving the success of Pandora, the Danish company that makes those pretty little charms jangling on so many women's wrists these days. ...Read the whole story

  • Understanding Social Media 'Personas' Is Key

    A new study from Coca-Cola Retailing Research Council of North America and The Integer Group defines four types of social media "personas" and key insights about how they engage with brands and shop. ...Read the whole story

  • Dial For Men Gets The Ladies' Pinterest

    Dial for Men product board topics will follow common Pinterest themes like crafts, fashion, home dcor, recipes, and vacations, but featured items will match the interests of men more comfortable driving nails rather than pins. ...Read the whole story

  • Vans Teams With Anti-Smoking Effort At SXSW

    Shoe manufacturer Vans is teaming up with truth, a youth smoking prevention campaign, at the South by Southwest music festival. Events include live music, a movie premiere, custom gear giveaways and online. ...Read the whole story

  • Ford Gets Real For 2013 Escape

    Given what the automaker has been doing around vehicle launches and (especially) pre-launches, the upcoming TV-based platform for the 2013 Ford Escape is a natural extension of what its M.O. ...Read the whole story

Does Your Brand Walk the Walk?

As creative marketers, our job is to help companies build better relationships with the people they want to do business with. But who wants a relationship with a company? ...More