Tuesday, March 13, 2012
  • Ford Flex Backs Humorous Suburban Dictionary

    The Flex program is a tongue-in-cheek effort to engage the ironically inclined urban expatriates who have not quite resigned themselves to life on Revolutionary Road. Ford is partnering with amateur anthropologist of all things suburbia, Christian Lander. ...Read the whole story

  • Method Launches Video Madness

    The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music video and a series of consecutive "Method of the Month" music video vignettes supported by a social media program, viewer and community offerings, and an online media buy. ...Read the whole story

  • Pennzoil Effort Celebrates Love Affair With Cars

    Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to highlight the passion people have for their cars. With these so-called "car stories" the brand explores the meaning people have with their cars. ...Read the whole story

  • Restaurants Grabbing Snack Share

    Consumers are snacking significantly more than they were just two years ago, and restaurants are successfully increasing their share of those snacking occasions, according to a new snacking trend report from foodservice consultancy Technomic. ...Read the whole story

  • MillerCoors Relaunches Low-Cal Beer

    MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 -- as Miller64. The relaunch includes a new bottle and look, as well as an ad campaign that includes TV, radio, digital and out-of-home. The campaign aims to demonstrate how Miller64 complements a balanced lifestyle for consumers who want to make good choices with their daily responsibilities and in their social lives. ...Read the whole story

  • Cameron Diaz Named Face of Tag Heuer

    Now in its 40th year, Baselworld provides the perfect backdrop for brand announcements and gem envy. LVMH's Tag Heuer, for example, announced that actress Cameron Diaz will be the new brand ambassador for its Link Lady line. Diaz appeared on stage wearing a steel and diamond version of the new collection, which the company says is "dedicated to beautiful and rebel women." ...Read the whole story

Big Box Supporting Small Box

Creating a 'Store within a Store' is not a new idea. Other than the increased product sales offering, why give up big-box real estate to another brand? ...More