Cornell Returns To Pepsi; Succession Speculation Bubbles by Thom Forbes

The voice of a new generation of executive at PepsiCo turns out to be the return of an old hand. Under pressure from Wall Street to pay more attention to earnings than to transforming PepsiCo into a do-good evangelist for healthier nutrition and booster of developing economies, it announced the appointment of Brian Cornell as CEO, PepsiCo Americas Foods. ...Read the whole story

  • automotive Ford Flex Backs Humorous Suburban Dictionary by Karl Greenberg

    The Flex program is a tongue-in-cheek effort to engage the ironically inclined urban expatriates who have not quite resigned themselves to life on Revolutionary Road. Ford is partnering with amateur anthropologist of all things suburbia, Christian Lander. ...Read the whole story

  • packaged goods Method Launches Video Madness by Karl Greenberg

    The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music video and a series of consecutive "Method of the Month" music video vignettes supported by a social media program, viewer and community offerings, and an online media buy. ...Read the whole story

  • packaged goods Pennzoil Effort Celebrates Love Affair With Cars by Aaron Baar

    Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to highlight the passion people have for their cars. With these so-called "car stories" the brand explores the meaning people have with their cars. ...Read the whole story

  • food Restaurants Grabbing Snack Share by Karlene Lukovitz

    Consumers are snacking significantly more than they were just two years ago, and restaurants are successfully increasing their share of those snacking occasions, according to a new snacking trend report from foodservice consultancy Technomic. ...Read the whole story

  • beverages MillerCoors Relaunches Low-Cal Beer by Tanya Irwin

    MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 -- as Miller64. The relaunch includes a new bottle and look, as well as an ad campaign that includes TV, radio, digital and out-of-home. The campaign aims to demonstrate how Miller64 complements a balanced lifestyle for consumers who want to make good choices with their daily responsibilities and in their social lives. ...Read the whole story

  • retail Cameron Diaz Named Face of Tag Heuer by Sarah Mahoney

    Now in its 40th year, Baselworld provides the perfect backdrop for brand announcements and gem envy. LVMH's Tag Heuer, for example, announced that actress Cameron Diaz will be the new brand ambassador for its Link Lady line. Diaz appeared on stage wearing a steel and diamond version of the new collection, which the company says is "dedicated to beautiful and rebel women." ...Read the whole story

  • perspective Big Box Supporting Small Box by Heidi Schoeneck

    Creating a 'Store within a Store' is not a new idea. Other than the increased product sales offering, why give up big-box real estate to ... ...More

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