The automaker, having recalled something like 14 million vehicles worldwide in 2009 and 2010 -- more than any other brand in the U.S. -- … Read the whole story
Brands need to multiply the power of value, content and word of mouth in order to create engagement that builds loyalty and keeps consumers … Read the whole story
The company that made a name for itself offering low-cost (or "value-priced") home Internet services that were heavily reliant on phone-line dial-up returns to … Read the whole story
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
Michigan is launching its largest campaign ever -- $12 million -- which includes a national cable TV buy where the spots will air more … Read the whole story
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded … Read the whole story
The company has told dealers about its plans to expand its presence in North America, including building a West Coast research and development center … Read the whole story
Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need … Read the whole story