Tuesday, March 20, 2012
  • Toyota's Total Recall

    The automaker, having recalled something like 14 million vehicles worldwide in 2009 and 2010 -- more than any other brand in the U.S. -- and coming in second in recalls behind Honda last year, is still hauling 'em in. ...Read the whole story

  • Q&A: NetZero's President On New Strategies

    The company that made a name for itself offering low-cost (or "value-priced") home Internet services that were heavily reliant on phone-line dial-up returns to marketing with a new array of products and services ...Read the whole story

  • L'Oreal, Lauren Team Up For Big Pony Launch

    Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well as digital applications supporting the launch. ...Read the whole story

  • Michigan Launches $12 Million Effort

    Michigan is launching its largest campaign ever -- $12 million -- which includes a national cable TV buy where the spots will air more than 5,000 times on more than two dozen channels. ...Read the whole story

  • Dos Equis Works At Staying 'Most Interesting'

    Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded by the brand), Dos Equis is now running a "Most Interesting March Tournament." ...Read the whole story

  • Piaggio Has Designs On The U.S.

    The company has told dealers about its plans to expand its presence in North America, including building a West Coast research and development center focused on alternative energy, materials technology and urban mobility. ...Read the whole story

  • Digital Changing The Intersection Of Message, Branding

    Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need to pay closer attention to where they should have that conversation, according to the Digital Platform Engagement Index. ...Read the whole story

The CMO's Slam Dunk

Brands need to multiply the power of value, content and word of mouth in order to create engagement that builds loyalty and keeps consumers coming back. ...More