• Carl's/Hardee's Ad With Kate Upton Proves A Bonanza

    Shooting for a campaign featuring model Kate Upton finished just two weeks before Upton and the world learned that she'd been chosen as the cover model for the 2012 "Sports Illustrated" Swimsuit Issue. ...Read the whole story

  • Automakers Converge On Javits This Week

    It's showtime, and what that means in early April in New York City is ... no, no, not the current staging of "How To Succeed In Phantom Of The Lion King," but an event far more portentous, and with drama, comedy, and tragi-comedy. ...Read the whole story

  • Toyota Touts Camry With Thrillist Media

    The digital-media reality show "Tour de Thrillist," is a coast-to-coast road trip in which comedians Matt Zaller and Jordan Morris take part in a series of wacky competitions while touting the new features of the car. ...Read the whole story

  • Skype Prepares $12 Million Campaign Launch

    "The primary goal of the campaign is to expand people's perceptions of Skype and how it really enriches everyday communications, bringing some humanity back into the digital world," Francie Strong, Skype's director of global customer-base marketing, tells Marketing Daily. ...Read the whole story

  • Titan Launches OOH Airport Division

    Clear Channel Airports and JC Decaux are getting some competition in the form of a new division created by international transit advertising company Titan and dedicated to out-of-home advertising in airports, called Titan Air. It will pursue major-market airport contracts across the U.S. ...Read the whole story

  • Talk is Cheap, Tweets Are Money

    Social strategies are not only an important aspect for event marketing, but increasingly a more cost-effective way to reach a large and engaged audience in ... ...More



Inspiring Attention Or Legislating It?

Marketers -- learn who your audience is. Serve them with inspiration and information, and don't try to control them. Follow these simple rules and your ... ...More

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