Ding-Dong, Coty Calling by Thom Forbes

Sensing an opportunity to expand its offerings as well as its presence in developing markets, Coty has made an unsolicited $10 billion offer to acquire Avon. The larger company quickly rejected the offer as "opportunistic and not in the best interest of Avon's shareholders," claiming that it "substantially undervalues" the company. ...Read the whole story

  • restaurants Carl's/Hardee's Ad With Kate Upton Proves A Bonanza by Karlene Lukovitz

    Shooting for a campaign featuring model Kate Upton finished just two weeks before Upton and the world learned that she'd been chosen as the cover model for the 2012 "Sports Illustrated" Swimsuit Issue. ...Read the whole story

  • automotive Automakers Converge On Javits This Week by Karl Greenberg

    It's showtime, and what that means in early April in New York City is ... no, no, not the current staging of "How To Succeed In Phantom Of The Lion King," but an event far more portentous, and with drama, comedy, and tragi-comedy. ...Read the whole story

  • Toyota Touts Camry With Thrillist Media by Karl Greenberg

    The digital-media reality show "Tour de Thrillist," is a coast-to-coast road trip in which comedians Matt Zaller and Jordan Morris take part in a series of wacky competitions while touting the new features of the car. ...Read the whole story

  • technology Skype Prepares $12 Million Campaign Launch by Tanya Irwin

    "The primary goal of the campaign is to expand people's perceptions of Skype and how it really enriches everyday communications, bringing some humanity back into the digital world," Francie Strong, Skype's director of global customer-base marketing, tells Marketing Daily. ...Read the whole story

  • Titan Launches OOH Airport Division by Erik Sass

    Clear Channel Airports and JC Decaux are getting some competition in the form of a new division created by international transit advertising company Titan and dedicated to out-of-home advertising in airports, called Titan Air. It will pursue major-market airport contracts across the U.S. ...Read the whole story

  • report Talk is Cheap, Tweets Are Money by Jordan Viator Slabaugh

    Social strategies are not only an important aspect for event marketing, but increasingly a more cost-effective way to reach a large and engaged audience in ... ...More

insight Inspiring Attention Or Legislating It? by David Michael Rich

Marketers -- learn who your audience is. Serve them with inspiration and information, and don't try to control them. Follow these simple rules and your ... ...More

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