Wednesday, April 4, 2012
  • Chevrolet Rethinking Millennials

    Chevrolet is leveraging the entire portfolio of Viacom media brands, primary creative teams, talent and research to come up with marketing solutions -- and is in a consulting relationship with Viacom Media network's MTV Scratch marketing consultancy on how to market Chevrolet vehicles to millennials ...Read the whole story

  • Lincoln Readies Product, Customer Service Revolution

    "We are taking this wonderful brand and reinventing it in the 21st century as a true world class luxury brand with both compelling products and really personalized ownership experience. That's where we are taking Lincoln long term." ...Read the whole story

  • Report: Coupon Offers Decline 8.1%

    Food marketers drastically cut their use of coupons last year, issuing 13.1% fewer coupons than they did in the prior year. That amounted to 305 billion coupons, a decline of 8.1% in all categories, reports NCH Marketing Services. ...Read the whole story

  • Ally Aims To Promote Financial Literacy

    Throughout April, Detroit-based Ally will aim to engage consumers in several activities centered on its financial literacy program, Ally Wallet Wise. ...Read the whole story

  • McCormick Dives Into Pinterest

    No mystery here: The millions of Pinterest users are predominantly female, 25-44, and a new PriceGrabber survey finds that 21% have purchased a product after seeing a photo on the site. Moreover, 33% report purchasing food/cooking items. ...Read the whole story

  • Kraft Reveals Food Business Numbers

    Kraft Foods has provided investors with a first glimpse of numbers for the N.A. company to be called Kraft Foods Group, when Kraft splits into two companies later this year. ...Read the whole story

  • MRM Feeds Gen Y Lions

    In a clever bit of Gen Y stroking, digital agency MRM has cooked up kind of a Cannes-test: Any of its staff born after June 23, 1983 (that means 28 or younger) can win an all-expense paid trip to Cannes this June. Entries, which are to be posted on an external microsite, include a single paragraph as well a visual representation that explain why the contestant is the best candidate to characterize "I am MRM" at the industry's fanciest shindig. Of course, it's not a total freebie: Who ever wins the Young Lions pass must also blog while in France, ... ...Read the whole story

  • Mini Roadster Strips On Hollywood Blvd.

    BMW's Mini division is doing a traditional (for Mini) guerilla approach to touting its new Mini Roadster, a rag-top, sports car version of the Mini Cooper. The effort, "The Mini Roadster Peepshow Spectacular," plays on the idea of the car as a topless entertainer by putting it in the window of a corner store near the Kodak and Chinese Theatres, with the message "Live and Exotic Topless Thrills 24/7." ...Read the whole story

  • Brisk Iced Tea Bottles Unlock Star Wars Game Content
  • Target Taps McKinney Chief As New CMO
Attracting A New Generation Of Deal-Seekers

Coupons can be converted into a vehicle for creating an authentic connection with your target buyer and building loyalty. Marketers should appeal to the next generation of deal-seekers by reinventing the coupon and aligning it with ...More