Burger King, Going Public, Has It McDonald's Way by Thom Forbes

The clever lede on Candice Choi's AP story was oft repeated in headlines across the country this morning -- from Newsday to ABC News to the San Francisco Chronicle: "Burger King is dusting off its crown and going public again." The news late yesterday was that 3G Capital, which is backed by Brazilian billionaires, will offer 29% of the burger chain to the public through special purpose acquisition company owned by billionaire William Ackman, according to Ad Age. 3G will retain the Whopper's share of ownership. ...Read the whole story

  • automotive Chevrolet Rethinking Millennials by Karl Greenberg

    Chevrolet is leveraging the entire portfolio of Viacom media brands, primary creative teams, talent and research to come up with marketing solutions -- and is in a consulting relationship with Viacom Media network's MTV Scratch marketing consultancy on how to market Chevrolet vehicles to millennials ...Read the whole story

  • automotive Lincoln Readies Product, Customer Service Revolution by Karl Greenberg

    "We are taking this wonderful brand and reinventing it in the 21st century as a true world class luxury brand with both compelling products and really personalized ownership experience. That's where we are taking Lincoln long term." ...Read the whole story

  • retail Report: Coupon Offers Decline 8.1% by Sarah Mahoney

    Food marketers drastically cut their use of coupons last year, issuing 13.1% fewer coupons than they did in the prior year. That amounted to 305 billion coupons, a decline of 8.1% in all categories, reports NCH Marketing Services. ...Read the whole story

  • financial services Ally Aims To Promote Financial Literacy by Tanya Irwin

    Throughout April, Detroit-based Ally will aim to engage consumers in several activities centered on its financial literacy program, Ally Wallet Wise. ...Read the whole story

  • food McCormick Dives Into Pinterest by Karlene Lukovitz

    No mystery here: The millions of Pinterest users are predominantly female, 25-44, and a new PriceGrabber survey finds that 21% have purchased a product after seeing a photo on the site. Moreover, 33% report purchasing food/cooking items. ...Read the whole story

  • advice Attracting A New Generation Of Deal-Seekers by Samantha Skey

    Coupons can be converted into a vehicle for creating an authentic connection with your target buyer and building loyalty. Marketers should appeal to the next ... ...More

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