• Chevrolet Rethinking Millennials

    Chevrolet is leveraging the entire portfolio of Viacom media brands, primary creative teams, talent and research to come up with marketing solutions -- and is in a consulting relationship with Viacom Media network's MTV Scratch marketing consultancy on how to market Chevrolet vehicles to millennials ...Read the whole story

  • Lincoln Readies Product, Customer Service Revolution

    "We are taking this wonderful brand and reinventing it in the 21st century as a true world class luxury brand with both compelling products and really personalized ownership experience. That's where we are taking Lincoln long term." ...Read the whole story

  • Report: Coupon Offers Decline 8.1%

    Food marketers drastically cut their use of coupons last year, issuing 13.1% fewer coupons than they did in the prior year. That amounted to 305 billion coupons, a decline of 8.1% in all categories, reports NCH Marketing Services. ...Read the whole story

  • Ally Aims To Promote Financial Literacy

    Throughout April, Detroit-based Ally will aim to engage consumers in several activities centered on its financial literacy program, Ally Wallet Wise. ...Read the whole story

  • McCormick Dives Into Pinterest

    No mystery here: The millions of Pinterest users are predominantly female, 25-44, and a new PriceGrabber survey finds that 21% have purchased a product after seeing a photo on the site. Moreover, 33% report purchasing food/cooking items. ...Read the whole story

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