"Around the time of the tsunami, everyone was [posting] to Facebook and it felt so wrong when you were looking at these images, to be clicking 'like,'" says Matt Eastwood, chief creative officer at DDB New York. ...Read the whole story

This will be a critical year for Mazda as it focuses on its CX-5 compact crossover, the SkyActiv Technology under that car's hood and under the hood of the 2012 Mazda3 car, which will also get the media spotlight this year, ...Read the whole story

The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard products plus one existing product line. ...Read the whole story

2011 was a healthy year for spirits overall, the Technomic data show. Total spirits volume grew 3.5%, while volume among the top 250-selling brands showed slightly slower growth of 3.1%. ...Read the whole story

The Easter season might be over, but Peep marshmallow treats have become a year-round delicacy. And it's not just the little chicks that are popular. Their cars have gained a following, too. The original Volkswagen Beetle Peepster chick car is welcoming two new additions to the family. ...Read the whole story

Marketers often believe that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. Smart marketers ... ...More