Pfizer-Nestle Deal In Formulaic Stage by Thom Forbes

Reporters around the world have been scrambling to catch up with a report late yesterday that Nestle was the leading candidate to acquire Pfizer's infant formula business and that a deal for upwards of $9 billion could be announced as early as next week. Primarily, the inquirers have found that the deal is not done, however, and "last minute jockeying could alter the playing field," as Anupreeta Das, Dana Cimilluca and Jonathan D. Rockoff initially reported in the "Wall Street Journal." Danone and Mead Johnson are said to be the primary also-rans-in-the-making. ...Read the whole story

  • research Gen Y: The Digital Divide Gets Deeper by Sarah Mahoney

    Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation of generations is accelerating, and what marketers need to know. ...Read the whole story

  • automotive Chevy Touts Volt With Klout by Karl Greenberg

    In this third partnership with Klout, Chevrolet is targeting six markets nationwide, with Klout influencers required to have a Klout score of 50 or better in social media, technology or the environment and live within a 30-mile radius of the markets. ...Read the whole story

  • electronics Tablets Gaining In Video Viewing Race by Aaron Baar

    Forget the "third screen." Tablets are moving into the second-screen position (behind television) when it comes to watching full-length videos (i.e., television shows that are 30 minutes long or longer). ...Read the whole story

  • automotive Mitsubishi Hires A Temp So You Can Drive by Karl Greenberg

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, they will include an opera singer, magician, deejay, librarian, meteorologist and rocket scientist. ...Read the whole story

  • restaurants Smoothie King: Write Us A Jingle by Karlene Lukovitz

    The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ads, direct mail, an email campaign to the brand's "Kingdom"/loyalty program members, social media and public relations. ...Read the whole story

  • Ikea, Henkel, P&G Win Gold Shopper Marketing Effies by Tanya Irwin

    Ikea, Henkel, and Procter & Gamble are the top winners of the 2nd annual Shopper Marketing Effie awards. Shopper Marketing Effie awards focus on integrated marketing campaigns specifically designed to engage the shopper and guide the purchase process toward a desired end result. ...Read the whole story

  • insight Engagement Marketing 101 (Redux) by Greg Ippolito

    Engagement Marketing is based on the premise that if marketing is to succeed, it must be client- and audience-centric. Done well, it means connecting with ... ...More

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