Top of The News
by Thom Forbes
Brook Barnes' piece in the "New York Times" this morning, wondering who will succeed Rich Ross as chairman of Walt Disney Studios, poses several conundrums confronting Disney chief Robert Iger … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Internet consumer auto pricing and research company TrueCar, Inc. is reaching out to women, fans of auto racing, and fans of women who race … Read the whole story
TELECOM
by Aaron Baar
Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay … Read the whole story
BEVERAGES
by Karlene Lukovitz
Harris Interactive has provided more detail on the equity rankings of beverage brands within its 2012 Harris Poll EquiTrend study, based on surveying consumers … Read the whole story
RETAIL
by Tanya Gazdik
Ace Hardware ranked highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 … Read the whole story
PACKAGED GOODS
by Karl Greenberg
P&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making … Read the whole story
by Erik Sass
Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis … Read the whole story
COMMENTARY
by Ingrid Froelich
More than ever, global and local marketers need to align their message, approach and brand. Global marketing should embrace the knowledge that local marketers … Read the whole story