Brook Barnes' piece in the "New York Times" this morning, wondering who will succeed Rich Ross as chairman of Walt Disney Studios, poses several conundrums confronting Disney chief Robert Iger that are faced today by most large companies with a collection of fiefdoms ruled by their own powerful chieftains. The primary one is: "Does running Walt Disney Studios require a brand manager, or a strong movie hand?" ...
Internet consumer auto pricing and research company TrueCar, Inc. is reaching out to women, fans of auto racing, and fans of women who race ... Read the whole story
Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay ... Read the whole story
Harris Interactive has provided more detail on the equity rankings of beverage brands within its 2012 Harris Poll EquiTrend study, based on surveying consumers ... Read the whole story
Ace Hardware ranked highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 ... Read the whole story
P&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making ... Read the whole story
Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis ... Read the whole story