Depp's Tonto: Role Model For New Disney Studio Chief? by Thom Forbes

Brook Barnes' piece in the "New York Times" this morning, wondering who will succeed Rich Ross as chairman of Walt Disney Studios, poses several conundrums confronting Disney chief Robert Iger that are faced today by most large companies with a collection of fiefdoms ruled by their own powerful chieftains. The primary one is: "Does running Walt Disney Studios require a brand manager, or a strong movie hand?" ...Read the whole story

  • automotive TrueCar.com Spotlights Female Auto Racers by Karl Greenberg

    Internet consumer auto pricing and research company TrueCar, Inc. is reaching out to women, fans of auto racing, and fans of women who race autos with a project that includes backing a roster of women in different top categories. ...Read the whole story

  • telecom Consumers Have Limit To Unlimited Plan Price by Aaron Baar

    Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay more than $50 a month for their service plans, according to new research from Parks Associates. ...Read the whole story

  • beverages Harris Breaks Out Top Beverage Brands by Karlene Lukovitz

    Harris Interactive has provided more detail on the equity rankings of beverage brands within its 2012 Harris Poll EquiTrend study, based on surveying consumers about 1,500-plus brands over 127 product categories. ...Read the whole story

  • retail Power: Ace Hardware Top Home Improvement Retailer by Tanya Irwin

    Ace Hardware ranked highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 U.S. Home Improvement Retailer Satisfaction Study. ...Read the whole story

  • packaged goods P&G's Tide Goes Long For The NFL by Karl Greenberg

    P&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making it one of only two brands -- Gatorade is the other -- to have done so. ...Read the whole story

  • Taco Trucks Drive Dos Equis' 'Brave' Marketing by Erik Sass

    Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis is staging a nationwide promotion around the upcoming Cinco de Mayo holiday using taco trucks to promote the brand. ...Read the whole story

  • Thinking Globally, Acting Locally by Ingrid Froelich

    More than ever, global and local marketers need to align their message, approach and brand. Global marketing should embrace the knowledge that local marketers have ... ...More

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