Thursday, April 26, 2012
  • Spotlights Female Auto Racers

    Internet consumer auto pricing and research company TrueCar, Inc. is reaching out to women, fans of auto racing, and fans of women who race autos with a project that includes backing a roster of women in different top categories. ...Read the whole story

  • Consumers Have Limit To Unlimited Plan Price

    Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay more than $50 a month for their service plans, according to new research from Parks Associates. ...Read the whole story

  • Harris Breaks Out Top Beverage Brands

    Harris Interactive has provided more detail on the equity rankings of beverage brands within its 2012 Harris Poll EquiTrend study, based on surveying consumers about 1,500-plus brands over 127 product categories. ...Read the whole story

  • Power: Ace Hardware Top Home Improvement Retailer

    Ace Hardware ranked highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 U.S. Home Improvement Retailer Satisfaction Study. ...Read the whole story

  • P&G's Tide Goes Long For The NFL

    P&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making it one of only two brands -- Gatorade is the other -- to have done so. ...Read the whole story

  • Taco Trucks Drive Dos Equis' 'Brave' Marketing

    Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis is staging a nationwide promotion around the upcoming Cinco de Mayo holiday using taco trucks to promote the brand. ...Read the whole story

Thinking Globally, Acting Locally

More than ever, global and local marketers need to align their message, approach and brand. Global marketing should embrace the knowledge that local marketers have about their audiences while leveraging existing brand equity. ...More