Michael Jackson is hardly the first celebrity who has posthumously sung the praises of a brand but one wonders exactly what the folks at Pepsi are thinking in enlisting a dead man to endorse a product that has been perennially in pursuit of a new generation since 1963. ...Read the whole story
- retail Men's Wearhouse: Not Your Father's Suit
Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a new advertising campaign that encourages young men to show off their inherent, individual styles. ...Read the whole story
- automotive Ford Prepping Dealers For Electric Focus
Ford Motor has begun certifying dealers to sell the the 2012 Ford Focus Electric, the company's first all-electric vehicle. The 67 dealers are in California, New York and New Jersey, where such cars are moving off the lots. ...Read the whole story
- spirits Tequila Avion Spoofs S&M To Make A Point
On-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot at the end: "Choose pleasure." The spot is from agency Walton Isaacson. ...Read the whole story
- conference Advertising Chiefs Mull Classic Spots
They looked back at classic ads to see how they would play now, and how they would be reinterpreted. The panel, "Taking Advertising Back to the Future," looked at five famous TV commercials from the late 1950s to the 1980s. ...Read the whole story
- retail For Stores, April Sours
One index rose 0.6% on a year-over-year basis, dampened by an earlier-than-usual Easter and unseasonably warm weather. On a two-month basis, however, the trade group says March-April sales pace held relatively steady. ...Read the whole story
- electronics New Nook Heals 'No. 1' Bedroom Woe
Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the first "E-Ink" reader that illuminates to accommodate reading in darkness. ...Read the whole story
- spirits Jagermeister Joins Cabinet Of Liquor Advertisers
In another sign that hard-liquor advertisers are increasingly warming to cable TV campaigns, Jagermeister is launching its first effort on networks such as Comedy Central, Discovery, ESPN and FX. The creative features ESPN commentator and former NFL star Keyshawn Johnson, tattoo artist Mister Cartoon, boxing trainer Freddie Roach and others ...Read the whole story
- Ad, Media Pundit Bob Garfield Joins MediaPost
Bob Garfield, long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio's Peabody Award-winning "On the Media" series has joined MediaPost as an editor-at-large. Garfield's columns will appear regularly in various MediaPost publications, and he will also play prominent public speaking roles in the publishing company's conferences and events. ...Read the whole story
If you're looking for a perfect lesson in how to master CRM in the digital age, drop by the Mid-American Grill along U.S. Highway 69, more than 250 miles from the nearest big city.The lesson here ...More
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