Marketing Daily
Friday, May 4, 2012
  • Men's Wearhouse: Not Your Father's Suit

    Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a … Read the whole story

  • Digital UX & Fries

    If you're looking for a perfect lesson in how to master CRM in the digital age, drop by the Mid-American Grill along U.S. Highway … Read the whole story

  • Ford Prepping Dealers For Electric Focus

    Ford Motor has begun certifying dealers to sell the the 2012 Ford Focus Electric, the company's first all-electric vehicle. The 67 dealers are in … Read the whole story

  • Tequila Avion Spoofs S&M To Make A Point

    On-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot … Read the whole story

  • Advertising Chiefs Mull Classic Spots

    They looked back at classic ads to see how they would play now, and how they would be reinterpreted. The panel, "Taking Advertising Back … Read the whole story

  • For Stores, April Sours

    One index rose 0.6% on a year-over-year basis, dampened by an earlier-than-usual Easter and unseasonably warm weather. On a two-month basis, however, the trade … Read the whole story

  • New Nook Heals 'No. 1' Bedroom Woe

    Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the … Read the whole story

  • Jagermeister Joins Cabinet Of Liquor Advertisers

    In another sign that hard-liquor advertisers are increasingly warming to cable TV campaigns, Jagermeister is launching its first effort on networks such as Comedy … Read the whole story

  • Ad, Media Pundit Bob Garfield Joins MediaPost

    Bob Garfield, long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio's Peabody Award-winning "On the … Read the whole story