Marketing Daily
Friday, May 4, 2012
  • Men's Wearhouse: Not Your Father's Suit

    Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a ... Read the whole story

  • Digital UX & Fries

    If you're looking for a perfect lesson in how to master CRM in the digital age, drop by the Mid-American Grill along U.S. Highway ... Read the whole story

  • Ford Prepping Dealers For Electric Focus

    Ford Motor has begun certifying dealers to sell the the 2012 Ford Focus Electric, the company's first all-electric vehicle. The 67 dealers are in ... Read the whole story

  • Tequila Avion Spoofs S&M To Make A Point

    On-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot ... Read the whole story

  • Advertising Chiefs Mull Classic Spots

    They looked back at classic ads to see how they would play now, and how they would be reinterpreted. The panel, "Taking Advertising Back ... Read the whole story

  • For Stores, April Sours

    One index rose 0.6% on a year-over-year basis, dampened by an earlier-than-usual Easter and unseasonably warm weather. On a two-month basis, however, the trade ... Read the whole story

  • New Nook Heals 'No. 1' Bedroom Woe

    Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the ... Read the whole story

  • Jagermeister Joins Cabinet Of Liquor Advertisers

    In another sign that hard-liquor advertisers are increasingly warming to cable TV campaigns, Jagermeister is launching its first effort on networks such as Comedy ... Read the whole story

  • Ad, Media Pundit Bob Garfield Joins MediaPost

    Bob Garfield, long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio's Peabody Award-winning "On the ... Read the whole story