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Michael Jackson is hardly the first celebrity who has posthumously sung the praises of a brand but one wonders exactly what the folks at Pepsi are thinking in enlisting a … Read the whole story
RETAILLooking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a … Read the whole story
- COMMENTARY
If you're looking for a perfect lesson in how to master CRM in the digital age, drop by the Mid-American Grill along U.S. Highway … Read the whole story
AUTOMOTIVEFord Motor has begun certifying dealers to sell the the 2012 Ford Focus Electric, the company's first all-electric vehicle. The 67 dealers are in … Read the whole story
SPIRITSOn-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot … Read the whole story
CONFERENCEThey looked back at classic ads to see how they would play now, and how they would be reinterpreted. The panel, "Taking Advertising Back … Read the whole story
RETAILOne index rose 0.6% on a year-over-year basis, dampened by an earlier-than-usual Easter and unseasonably warm weather. On a two-month basis, however, the trade … Read the whole story
ELECTRONICSBarnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the … Read the whole story
SPIRITSIn another sign that hard-liquor advertisers are increasingly warming to cable TV campaigns, Jagermeister is launching its first effort on networks such as Comedy … Read the whole story
Bob Garfield, long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio's Peabody Award-winning "On the … Read the whole story
