June 3 - 6, 2024
Monday, May 7, 2012
Top of The News
Captain America is not a doddering relic of Nazi-smashing days after all -- at least when, through Hollywood special-effects and marketing magic at its best -- he's teamed with the … Read the whole story
RETAILWhile the 100 largest retailers have made plenty of inroads in e-commerce, including an increasingly mature and strategic use of social marketing, there are … Read the whole story
- COMMENTARY
Driving revenue for the business means working the numbers, then tracking and reporting on the performance to the numbers. Taking a customer-centric view rather … Read the whole story
RESEARCHSocial media benefits adolescents by creating connection, academic opportunities, and access to health information. On the other hand, it has created cyberbullying, sexting, and … Read the whole story
FOODThemed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing … Read the whole story
AUTOMOTIVE"In the car industry, unless a dealership is really terrible, how good or bad the dealer is hasn't got that much to do with … Read the whole story
ELECTRONICSIn a growing trend of marketers trying to reach young men, Wahl, maker of hair trimmers and clippers, is appealing to their individual styles … Read the whole story
ELECTRONICS"Samsung has grown to take up a larger and larger percentage of Android handset sales," Ross Rubin, director of industry analysis at NPD, tells … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
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July 22 - 25, 2024
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October 2 - 5, 2024
