Captain America is not a doddering relic of Nazi-smashing days after all -- at least when, through Hollywood special-effects and marketing magic at its best -- he's teamed with the likes of a magnate/genius inventor/smart-aleck with a funky goatee who tools around (and above) town in a suit of Iron, a hulking, raging, green superhero with anger issues and a few other well-meaning misfits (including a gorgeous heroine, of course) who join forces with a Norse god who pulled the protection of Earth as his day job to beat back a nefarious extraterrestrial force led by a weaselly villain who is bent on disrupting the commute home from Grand Central Terminal. ...Read the whole story
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retail
E-Commerce Update: Social Matures, Mobile Mismatched
While the 100 largest retailers have made plenty of inroads in e-commerce, including an increasingly mature and strategic use of social marketing, there are lots of missing links too, Deloitte's latest analysis finds. ...Read the whole story
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research
New Study Follows Kids On Social
Social media benefits adolescents by creating connection, academic opportunities, and access to health information. On the other hand, it has created cyberbullying, sexting, and Facebook depression. ...Read the whole story
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food
Oscar Mayer Selects Makes Limited-Time Social Offer
Themed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing a mother having to say "no" to all kinds of things, but happy to say "yes" to Selects cold cuts, hot dogs and bacon. ...Read the whole story
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automotive
Study: Harley-Davidson Rules Retail
"In the car industry, unless a dealership is really terrible, how good or bad the dealer is hasn't got that much to do with how many cars you sell," says Fran O'Hagan, CEO, Pied Piper Management Co. "But the same is absolutely not true for motorcycles." ...Read the whole story
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electronics
Wahl Jumps Aboard Train To Target Audience
In a growing trend of marketers trying to reach young men, Wahl, maker of hair trimmers and clippers, is appealing to their individual styles as a way to generate interest in its products. ...Read the whole story
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electronics
Samsung Gaining On Apple In Mobile Market Share
"Samsung has grown to take up a larger and larger percentage of Android handset sales," Ross Rubin, director of industry analysis at NPD, tells "Marketing Daily." "They've had very successful launches." ...Read the whole story
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insight
Driving Revenue: Working the Numbers
Driving revenue for the business means working the numbers, then tracking and reporting on the performance to the numbers. Taking a customer-centric view rather than ... ...More
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