Wednesday, May 30, 2012
  • LG Focuses On Users In 3DTV Effort

    In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect the screens have on the overall viewing experience. ...Read the whole story

  • Maidenform Uses Augmented Reality To Debut New Brand

    Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of bras, panties and shapewear later this year. ...Read the whole story

  • Breeders' Cup Launches Integrated Campaign

    The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other elements, including traditional media, getting added to the mix in the Southern California market leading up to the event. ...Read the whole story

  • Florida Campaign Dangles Tourism Packages

    The sweepstakes-focused campaign dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through the end of June on Visit Florida's Facebook page, or at a microsite. ...Read the whole story

  • Sun Life Financial Partners With Boston Celtics

    Sun Life Financial has acquired the naming rights to the Boston Celtics Courtside Club as part of a multi-year partnership renewal beginning in the 2012-13 season. ...Read the whole story

  • Freshness Reshaping Food Culture

    Consumers' demand for freshness is driving trends in restaurants and in aisles throughout grocery stores (not just produce and meat sections), according to a new report from Packaged Facts and strategic food and beverage agency CCD Innovation. ...Read the whole story

  • Hanes Trumpets Tagless Undies

    A spokesperson for the company, which eliminated tags in its undershirts way back in in 2002, says the ads are scheduled to run on high-profile entertainment and sports programming, including the NBA playoffs. ...Read the whole story

Where Brands Should Build Digital Nests

Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, and which platforms provide the highest levels of consumer engagement in order ...More