It's not a surprise that Chrysler -- the folks who brought us the minivan and created the Soccer Mom in the first place -- is cutting production on all but one model. It is evidently a tiny bit of a surprise, however, that it will be the Dodge Caravan that survives and not the Town & Country, which is undergoing reinvention as a crossover model. The latter name may, or may not, stick around. ...Read the whole story
- technologyLG Focuses On Users In 3DTV Effort
In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect the screens have on the overall viewing experience. ...Read the whole story
- apparelMaidenform Uses Augmented Reality To Debut New Brand
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of bras, panties and shapewear later this year. ...Read the whole story
- sportsBreeders' Cup Launches Integrated Campaign
The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other elements, including traditional media, getting added to the mix in the Southern California market leading up to the event. ...Read the whole story
- tourismFlorida Campaign Dangles Tourism Packages
The sweepstakes-focused campaign dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through the end of June on Visit Florida's Facebook page, or at a VisitFlorida.com microsite. ...Read the whole story
- financial servicesSun Life Financial Partners With Boston Celtics
Sun Life Financial has acquired the naming rights to the Boston Celtics Courtside Club as part of a multi-year partnership renewal beginning in the 2012-13 season. ...Read the whole story
- food and beveragesFreshness Reshaping Food Culture
Consumers' demand for freshness is driving trends in restaurants and in aisles throughout grocery stores (not just produce and meat sections), according to a new report from Packaged Facts and strategic food and beverage agency CCD Innovation. ...Read the whole story
- apparelHanes Trumpets Tagless Undies
A spokesperson for the company, which eliminated tags in its undershirts way back in in 2002, says the ads are scheduled to run on high-profile entertainment and sports programming, including the NBA playoffs. ...Read the whole story
- Calvin Klein Gets All Brooklyn
Calvin Klein has signed a strategic marketing alliance with the new Barclays Center arena in downtown Brooklyn, and the Brooklyn Nets NBA (used to be the Jersey Nets) that will include the presenting sponsorship for both the "Calvin Klein Courtside Club" and the "Calvin Klein VIP Entrance," which will be located on Atlantic Avenue at Barclays Center. Calvin Klein, Inc. becomes the seventh Founding Partner for Barclays Center. ...Read the whole story
- General Mills Acquires Brazilian Food Company
- Bass Pro Shops Continues Summer Camp Effort
Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, and which platforms provide the highest levels of consumer engagement in order ...More
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