Chrysler Beheads Town & Country; Long Live The Crossoverby Thom Forbes

It's not a surprise that Chrysler -- the folks who brought us the minivan and created the Soccer Mom in the first place -- is cutting production on all but one model. It is evidently a tiny bit of a surprise, however, that it will be the Dodge Caravan that survives and not the Town & Country, which is undergoing reinvention as a crossover model. The latter name may, or may not, stick around. ...Read the whole story

  • technology LG Focuses On Users In 3DTV Effort by Aaron Baar

    In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect the screens have on the overall viewing experience. ...Read the whole story

  • apparel Maidenform Uses Augmented Reality To Debut New Brand by Sarah Mahoney

    Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of bras, panties and shapewear later this year. ...Read the whole story

  • sports Breeders' Cup Launches Integrated Campaign by Karl Greenberg

    The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other elements, including traditional media, getting added to the mix in the Southern California market leading up to the event. ...Read the whole story

  • tourism Florida Campaign Dangles Tourism Packages by Karl Greenberg

    The sweepstakes-focused campaign dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through the end of June on Visit Florida's Facebook page, or at a VisitFlorida.com microsite. ...Read the whole story

  • financial services Sun Life Financial Partners With Boston Celtics by Tanya Irwin

    Sun Life Financial has acquired the naming rights to the Boston Celtics Courtside Club as part of a multi-year partnership renewal beginning in the 2012-13 season. ...Read the whole story

  • food and beverages Freshness Reshaping Food Culture by Karlene Lukovitz

    Consumers' demand for freshness is driving trends in restaurants and in aisles throughout grocery stores (not just produce and meat sections), according to a new report from Packaged Facts and strategic food and beverage agency CCD Innovation. ...Read the whole story

  • apparel Hanes Trumpets Tagless Undies by Sarah Mahoney

    A spokesperson for the company, which eliminated tags in its undershirts way back in in 2002, says the ads are scheduled to run on high-profile entertainment and sports programming, including the NBA playoffs. ...Read the whole story

  • Where Brands Should Build Digital Nestsby Robert Passikoff

    Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, and ... ...More



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