Top of The News
It's not a surprise that Chrysler -- the folks who brought us the minivan and created the Soccer Mom in the first place -- is cutting production on all but … Read the whole story
- TECHNOLOGY
In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect … Read the whole story
- COMMENTARY
Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, … Read the whole story
APPARELAugmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of … Read the whole story
SPORTSThe campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other … Read the whole story
TOURISMThe sweepstakes-focused campaign dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through … Read the whole story
FINANCIAL SERVICESSun Life Financial has acquired the naming rights to the Boston Celtics Courtside Club as part of a multi-year partnership renewal beginning in the … Read the whole story
FOOD AND BEVERAGESConsumers' demand for freshness is driving trends in restaurants and in aisles throughout grocery stores (not just produce and meat sections), according to a … Read the whole story
APPARELA spokesperson for the company, which eliminated tags in its undershirts way back in in 2002, says the ads are scheduled to run on … Read the whole story
