RIM Fends Off The Obituary Writers by Thom Forbes

BlackBerry maker RIM, which reported Tuesday that it may experience an unexpected loss for the first quarter and saw its shares plunge nearly 8% yesterday, is in a "make-or-break blitz to roll out its next smartphone and operating system" analysts and industry observers tell the "Wall Street Journal"'s Will Connors. That's after influential tech columnist Shelly Palmer declared it all but embalmed in a column last Friday. ...Read the whole story

  • research Top Marketers: Digital Integration Still A Struggle by Karlene Lukovitz

    Just 9% of 200 global marketers surveyed by the CMO Council report that their companies have a highly evolved, integrated marketing model with a clear, proven evolution path. More than a third report that tactical or "point" solutions are "randomly embraced." ...Read the whole story

  • retail Walmart Bashes Struggling Best Buy In Ads by Sarah Mahoney

    The Bentonville, Ark.-based retailer has unleashed print and radio advertising making sure consumers know their local Best Buy is closing, and inciting them to head on over to Walmart for good deals in electronics. ...Read the whole story

  • sports The Globetrotters Get Big China Sponsorship by Karl Greenberg

    At one time the National Basketball Association backed the globetrotting ambitions of the Harlem Globetrotters. Now the Globetrotters have gotten their own sponsorship deals. And the one they have just inked for a huge market outside the U.S. is their biggest ever. ...Read the whole story

  • electronics Platform Notwithstanding, Gaming Top Consumer Activity by Aaron Baar

    According to new research from PwC U.S., people spend more time playing games on the various devices than they do watching TV or movies on them. The disparity was particularly wide when it came to gaming consoles. ...Read the whole story

  • automotive Jeep Hits The Deck For USA Hoops by Karl Greenberg

    Jeep is using the sponsorship to tout its limited-edition version of the Wrangler, the 2012 Jeep Wrangler Unlimited Altitude, with an integrated effort featuring 2012 Team USA hopeful Chris Paul of the L.A. Clippers, who was a USA Basketball team member in 2008. ...Read the whole story

  • perspective Take 'The Pitch,' Please by Michael Miller

    The AMC original series "The Pitch" purports to provide viewers with "an intense, gripping, never-before-seen glimpse inside America's top ad agencies," yet it demonstrates that ... ...More

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