Thursday, May 31, 2012
  • Top Marketers: Digital Integration Still A Struggle

    Just 9% of 200 global marketers surveyed by the CMO Council report that their companies have a highly evolved, integrated marketing model with a clear, proven evolution path. More than a third report that tactical or "point" solutions are "randomly embraced." ...Read the whole story

  • Walmart Bashes Struggling Best Buy In Ads

    The Bentonville, Ark.-based retailer has unleashed print and radio advertising making sure consumers know their local Best Buy is closing, and inciting them to head on over to Walmart for good deals in electronics. ...Read the whole story

  • The Globetrotters Get Big China Sponsorship

    At one time the National Basketball Association backed the globetrotting ambitions of the Harlem Globetrotters. Now the Globetrotters have gotten their own sponsorship deals. And the one they have just inked for a huge market outside the U.S. is their biggest ever. ...Read the whole story

  • Platform Notwithstanding, Gaming Top Consumer Activity

    According to new research from PwC U.S., people spend more time playing games on the various devices than they do watching TV or movies on them. The disparity was particularly wide when it came to gaming consoles. ...Read the whole story

  • Jeep Hits The Deck For USA Hoops

    Jeep is using the sponsorship to tout its limited-edition version of the Wrangler, the 2012 Jeep Wrangler Unlimited Altitude, with an integrated effort featuring 2012 Team USA hopeful Chris Paul of the L.A. Clippers, who was a USA Basketball team member in 2008. ...Read the whole story

Take 'The Pitch,' Please

The AMC original series "The Pitch" purports to provide viewers with "an intense, gripping, never-before-seen glimpse inside America's top ad agencies," yet it demonstrates that the value agencies bring to marketers is a commodity -- an ...More