Disney Will Announce Major Childhood Obesity Initiative by Thom Forbes

Walt Disney chairman Robert A. Iger, who today will announce with First Lady Michelle Obama a new set of nutritional standards for products that advertise with the company's child-focused media outlets, says the company's motives are not altruistic. ...Read the whole story

  • packaged goods Tide Makes Fun Of Being Made Fun Of by Karl Greenberg

    An article in "The Onion" by one "Fred Hammond, director of digital video and social media integration, Tide Detergent," is all about a putative viral video for Tide that has apparently led to Tide making the real thing on its YouTube channel. ...Read the whole story

  • automotive Scion Flexes FR-S Muscle With New Campaign by Karl Greenberg

    Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out of home elements beyond the usual pure-Millennial channels. ...Read the whole story

  • beverages Zevia Sees Opp: Ads Back N.Y.'s Soda Ban Plan by Karlene Lukovitz

    The privately owned, Seattle-based company launched in 2007, reportedly the first U.S. maker to market sodas entirely sweetened by natural, plant-based stevia (it now offers 15 varieties), launched a series of ads in Manhattan subways on June 4. ...Read the whole story

  • financial services Bank of America Launches Two Efforts by Tanya Irwin

    Bank of America is launching two advertising efforts, one for its Merrill Lynch Wealth Management product and the other for U.S. Trust, geared toward high net worth and ultra high net worth individuals and families. ...Read the whole story

  • telecom Boost's '4Genie' Grants Wireless Wishes by Aaron Baar

    Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in a new marketing campaign for its prepaid wireless programs. ...Read the whole story

  • how-to Reel In The Elusive 18-34-Year-Old Man by Margaret Firalio

    Can 18- to-34-year-old men still be found via television, a medium that is approaching 100 years of age? And more importantly, can we get them ... ...More

Follow MediaPost