Marketing Daily
Tuesday, June 5, 2012

Top of The News

Disney Will Announce Major Childhood Obesity Initiative
by Thom Forbes

Walt Disney chairman Robert A. Iger, who today will announce with First Lady Michelle Obama a new set of nutritional standards for products that advertise with the company's child-focused media … Read the whole story

  • PACKAGED GOODS
    Tide Makes Fun Of Being Made Fun Of
    by Karl Greenberg

    An article in "The Onion" by one "Fred Hammond, director of digital video and social media integration, Tide Detergent," is all about a putative … Read the whole story

  • COMMENTARY
    Reel In The Elusive 18-34-Year-Old Man
    by Margaret Firalio

    Can 18- to-34-year-old men still be found via television, a medium that is approaching 100 years of age? And more importantly, can we get … Read the whole story

  • AUTOMOTIVE
    Scion Flexes FR-S Muscle With New Campaign
    by Karl Greenberg

    Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out … Read the whole story

  • BEVERAGES
    Zevia Sees Opp: Ads Back N.Y.'s Soda Ban Plan
    by Karlene Lukovitz

    The privately owned, Seattle-based company launched in 2007, reportedly the first U.S. maker to market sodas entirely sweetened by natural, plant-based stevia (it now … Read the whole story

  • FINANCIAL SERVICES
    Bank of America Launches Two Efforts
    by Tanya Gazdik

    Bank of America is launching two advertising efforts, one for its Merrill Lynch Wealth Management product and the other for U.S. Trust, geared toward … Read the whole story

  • TELECOM
    Boost's '4Genie' Grants Wireless Wishes
    by Aaron Baar

    Boost Mobile is moving from being an amplifier of consumers' complaints about their wireless providers to showing how it can solve those problems in … Read the whole story