Top of The News
by Thom Forbes
Consumers may be in the last days of the Golden Age of Unlimited Data Downloading as other carriers follow Verizon's lead and reconfigure the way they charge users who are … Read the whole story
RETAIL
by Sarah Mahoney
If food marketers just heard a crash in Aisle 3, it may be the gender tipping point: A new survey from Cone Communications reports … Read the whole story
RETAIL
by Gavin O'Malley
The study -- authored by Scott Galloway, New York University Professor of Marketing, a team from his L2 ad research initiative, and Buddy Media … Read the whole story
TECHNOLOGY
by Aaron Baar
Continuing an environmental theme begun when the animated movie version of "The Lorax" was released this year, the three-partner initiative uses the Dr. Seuss … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The marketers for credit card issuers are tentative due to continued economic malaise, with direct mail volume hitting a 25-month low in April, according … Read the whole story
HEALTH
by Karl Greenberg
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- and tablet-optimized HTML5 website at www.manyshadesofgay.org, online banners, print and out-of-home ads. The … Read the whole story
RESEARCH
by Karl Greenberg
While 75% of moms versus 64% of dads believed that technology had made the world more dangerous for kids, dads (18%) are nearly twice … Read the whole story
COMMENTARY
by Bob Welch
Promotions can be a powerful tool to reward shoppers and drive long-term brand loyalty, but many businesses lack a strategy to deliver the right … Read the whole story
COMMENTARY
by Gianna Palmer
It's no secret that consumers love their tablets. Retailers know it. Publishers know it. And if the number of YouTube videos of infants playing … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
They are not happy about where the world is going, and they are suspicious of digital technology. More than half of them think everyone … Read the whole story