• In Supermarkets, Dads Now Top Shoppers

    If food marketers just heard a crash in Aisle 3, it may be the gender tipping point: A new survey from Cone Communications reports that 52% of fathers now identify themselves as the primary grocery store shopper. And moms agree. ...Read the whole story

  • Macy's, Sephora, Lancome 'Geniuses' In Study

    The study -- authored by Scott Galloway, New York University Professor of Marketing, a team from his L2 ad research initiative, and Buddy Media -- ranks the prestige brands' Facebook efforts across four criteria, including size & growth, engagement, programming, and integration. ...Read the whole story

  • LG Encourages Kids To Join Team Energy Star

    Continuing an environmental theme begun when the animated movie version of "The Lorax" was released this year, the three-partner initiative uses the Dr. Seuss character as a central part of its visuals. ...Read the whole story

  • Credit Card Direct Mail Hits 25-Month Low

    The marketers for credit card issuers are tentative due to continued economic malaise, with direct mail volume hitting a 25-month low in April, according to Mintel Comperemedia. Other ad channels do not appear to be taking up slack. Online advertising and social media are supporting traditional channels like direct mail rather than replacing them. ...Read the whole story

  • San Francisco AIDS Foundation Taps Attik

    The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- and tablet-optimized HTML5 website at www.manyshadesofgay.org, online banners, print and out-of-home ads. The effort also has drink coasters at local bars. ...Read the whole story

  • Dads Less Wary Of Technology In Media

    While 75% of moms versus 64% of dads believed that technology had made the world more dangerous for kids, dads (18%) are nearly twice as likely as moms (10%) to agree that technology had made the world safer for kids. ...Read the whole story

  • Promotions Should Reward, Not Discount

    Promotions can be a powerful tool to reward shoppers and drive long-term brand loyalty, but many businesses lack a strategy to deliver the right promotions ... ...More

The Ever-Evolving Tablet

It's no secret that consumers love their tablets. Retailers know it. Publishers know it. And if the number of YouTube videos of infants playing with ... ...More

Is Gen Y Sick of Tech?

They are not happy about where the world is going, and they are suspicious of digital technology. More than half of them think everyone should ... ...More

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