Wednesday, June 13, 2012
  • In Supermarkets, Dads Now Top Shoppers

    If food marketers just heard a crash in Aisle 3, it may be the gender tipping point: A new survey from Cone Communications reports that 52% of fathers now identify themselves as the primary grocery store shopper. And moms agree. ...Read the whole story

  • Macy's, Sephora, Lancome 'Geniuses' In Study

    The study -- authored by Scott Galloway, New York University Professor of Marketing, a team from his L2 ad research initiative, and Buddy Media -- ranks the prestige brands' Facebook efforts across four criteria, including size & growth, engagement, programming, and integration. ...Read the whole story

  • LG Encourages Kids To Join Team Energy Star

    Continuing an environmental theme begun when the animated movie version of "The Lorax" was released this year, the three-partner initiative uses the Dr. Seuss character as a central part of its visuals. ...Read the whole story

  • Credit Card Direct Mail Hits 25-Month Low

    The marketers for credit card issuers are tentative due to continued economic malaise, with direct mail volume hitting a 25-month low in April, according to Mintel Comperemedia. Other ad channels do not appear to be taking up slack. Online advertising and social media are supporting traditional channels like direct mail rather than replacing them. ...Read the whole story

  • San Francisco AIDS Foundation Taps Attik

    The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- and tablet-optimized HTML5 website at, online banners, print and out-of-home ads. The effort also has drink coasters at local bars. ...Read the whole story

  • Dads Less Wary Of Technology In Media

    While 75% of moms versus 64% of dads believed that technology had made the world more dangerous for kids, dads (18%) are nearly twice as likely as moms (10%) to agree that technology had made the world safer for kids. ...Read the whole story

  • Mattel Unveils Barbie, Fisher-Price Licensing Plans

    Mattel, which has been focusing on expanding its brands across more product categories, is unveiling a broad expansion strategy. In addition to its previously announced Barbie apparel line, which will be sold at Walmart and Kmart, new offerings include Monster High with a new middle grade book series with Little, Brown Books for Young Readers; Hot Wheels, with a new diecast partnership with Saban Brands, and Fisher-Price with baby gear, layette, infant accessories, publishing, music and party. ...Read the whole story

  • Vespa Promotion Offers Free Scooter

    Vespa USA is launching a summer promotion in the U.S. dangling a new scooter. The Piaggio unit is asking consumers to submit a photo of their ideal Vespa-friendly travel destination for the "Where Would You Vespa" user-generated photo contest. The person who gets the most votes by the end of the contest timeframe gets a Vespa LX 50! ...Read the whole story

  • Duracell Signs Deal With NFL
Promotions Should Reward, Not Discount

Promotions can be a powerful tool to reward shoppers and drive long-term brand loyalty, but many businesses lack a strategy to deliver the right promotions to the right shoppers. It is essential to build a strong ...More

  • The Ever-Evolving Tablet

    It's no secret that consumers love their tablets. Retailers know it. Publishers know it. And if the number of YouTube videos of infants playing with iPads is any indication, babies know it, too. So how come ...More

  • Is Gen Y Sick of Tech?

    They are not happy about where the world is going, and they are suspicious of digital technology. More than half of them think everyone should stop sharing personal thoughts and experiences online; they believe society needs ...More