If food marketers just heard a crash in Aisle 3, it may be the gender tipping point: A new survey from Cone Communications reports … Read the whole story

The study -- authored by Scott Galloway, New York University Professor of Marketing, a team from his L2 ad research initiative, and Buddy Media … Read the whole story

Continuing an environmental theme begun when the animated movie version of "The Lorax" was released this year, the three-partner initiative uses the Dr. Seuss … Read the whole story

The marketers for credit card issuers are tentative due to continued economic malaise, with direct mail volume hitting a 25-month low in April, according … Read the whole story

The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- and tablet-optimized HTML5 website at www.manyshadesofgay.org, online banners, print and out-of-home ads. The … Read the whole story

While 75% of moms versus 64% of dads believed that technology had made the world more dangerous for kids, dads (18%) are nearly twice … Read the whole story

It's no secret that consumers love their tablets. Retailers know it. Publishers know it. And if the number of YouTube videos of infants playing … Read the whole story

They are not happy about where the world is going, and they are suspicious of digital technology. More than half of them think everyone … Read the whole story