Friday, July 20, 2012
  • Q&A: Virgin Mobile Marketing Head Faris On Retail

    This week, the Sprint-owned brand is opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young demographic of consumers who are looking for something a little different. ...Read the whole story

  • Nationwide Taps Julia Roberts For Voiceover

    Nationwide Insurance is launching an integrated national marketing campaign July 27 featuring the voice of actress Julia Roberts. While past Nationwide Insurance campaigns have leveraged on-screen celebrity talent, this campaign is the brand's first use of A-list celebrity talent in a voiceover capacity, Jennifer Hanley, senior vice president of brand marketing for Columbus, Ohio-based Nationwide Insurance, tells "Marketing Daily." ...Read the whole story

  • Burt's Bees Cuddles Up To Babies

    The new line, which includes apparel, accessories, bath linens and gift sets, is already on sale at Target, and will be introduced in other retailers next month. Eventually, the Clorox-owned brand says, it will expand into "multiple categories." ...Read the whole story

  • Ogilvy & Mather Tapped To Grow NASCAR Fan Base

    The Daytona Beach, Fla.-based organization has charged the agency with target segmentation, brand vision/storytelling, media strategy, and promotional tasks, and support for NASCAR's digital team. ...Read the whole story

  • Sales Of Pet Supplies Defy Economy

    Despite the tepid economy, U.S. retail sales of non-food pet supplies totaled $11.1 billion in 2011, up 2% over 2010, according to a Packaged Facts report. From a high of 5% in 2007, annual sales gains slowed during the economic recession of 2008-2009 and its aftermath but still continued to make gains. ...Read the whole story

  • U.S. Cellular Offers 'Better' Relationship

    "We don't believe frustration is necessary in the category," Dave Kimbell, the carrier's senior vice president and chief marketing officer, tells Marketing Daily. "And people tolerate it, because they don't think there's a better option." ...Read the whole story

  • Branded Content Association Comes To U.S.

    The Branded Content Marketing Association (BCMA) is expanding into the United States, Canada and Mexico, steered by Doug Scott, President of OgilvyEntertainment and International Director of BCMA. The new BCMA chapter is the first trade association in North America dedicated exclusively to the development of the branded content industry. Established in the United Kingdom, the BCMA unites a distinguished network of content-led branding experts to build and grow new partnerships and drive industry growth. ...Read the whole story

Chick-fil-A May Be Onto Something

A potential problem for the 45-year-old company is that while its over 1,600 stores are mostly in the Sun Belt, the franchise is expanding fast into Blue States and metro regions, at a reported 75-store-per-year c ...More

  • Don't Buy Media - Buy the Buyers

    Stop whatever you're doing right now and do this. Because you shouldn't really be buying media at all. You should be buying buyers: The customers who are most likely to buy the branded product or service ...More