Marketing Daily
Friday, July 20, 2012
  • Q&A: Virgin Mobile Marketing Head Faris On Retail

    This week, the Sprint-owned brand is opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young ... Read the whole story

  • Nationwide Taps Julia Roberts For Voiceover

    Nationwide Insurance is launching an integrated national marketing campaign July 27 featuring the voice of actress Julia Roberts. While past Nationwide Insurance campaigns have ... Read the whole story

  • Burt's Bees Cuddles Up To Babies

    The new line, which includes apparel, accessories, bath linens and gift sets, is already on sale at Target, and will be introduced in other ... Read the whole story

  • Ogilvy & Mather Tapped To Grow NASCAR Fan Base

    The Daytona Beach, Fla.-based organization has charged the agency with target segmentation, brand vision/storytelling, media strategy, and promotional tasks, and support for NASCAR's digital ... Read the whole story

  • Sales Of Pet Supplies Defy Economy

    Despite the tepid economy, U.S. retail sales of non-food pet supplies totaled $11.1 billion in 2011, up 2% over 2010, according to a Packaged ... Read the whole story

  • U.S. Cellular Offers 'Better' Relationship

    "We don't believe frustration is necessary in the category," Dave Kimbell, the carrier's senior vice president and chief marketing officer, tells Marketing Daily. "And ... Read the whole story

  • Chick-fil-A May Be Onto Something

    A potential problem for the 45-year-old company is that while its over 1,600 stores are mostly in the Sun Belt, the franchise is expanding ... Read the whole story

  • Don't Buy Media - Buy the Buyers

    Stop whatever you're doing right now and do this. Because you shouldn't really be buying media at all. You should be buying buyers: The ... Read the whole story