RESEARCH
by Karlene Lukovitz
Chobani and General Electric tied for highest average Ace Score among all Olympics sponsors. Both ran three different ads during the event. Coca-Cola pulled … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk … Read the whole story
SPORTS
by Karl Greenberg
The league is launching its biggest marketing campaign to date about its team-branded apparel. The message is that NFL apparel for women is fashionable, … Read the whole story
PHARMA
by Tanya Gazdik
Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schools better prepare for students with life-threatening allergies. The company is promoting the … Read the whole story
BEVERAGES
by Karlene Lukovitz
Pepsi and the National Football League have launched a national campaign featuring original anthems by Kelly Clarkson, Travie McCoy, Kid Rock and Ice Cube, … Read the whole story
TELECOM
by Aaron Baar
Cricket Wireless, a pre-paid carrier that has been heavily promoting its Muse Music offering as a major differentiating point among carriers, is set to … Read the whole story
RETAIL
by Sarah Mahoney
A new campaign for Sears Auto Center relies on sketchy mechanics, deserted mom-and-pop auto-repair shops, and a badass junkyard dog to drive home its … Read the whole story
COMMENTARY
by Jim Signorelli
Before any scientists take up on this idea, the bigger questions we should be asking ourselves have to do with the components of trust … Read the whole story