• research Final Results: The Ads That Aced The Olympics by Karlene Lukovitz

  Chobani and General Electric tied for highest average Ace Score among all Olympics sponsors. Both ran three different ads during the event. Coca-Cola pulled the second-highest average score across a much larger number of ads, and Visa USA Inc. was third. ...Read the whole story

• packaged goods Clean & Clear Goes Social With The Sims by Karl Greenberg

  The joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk of "The Sims Social" players and that females outnumber males in Web-based gaming. ...Read the whole story

• sports NFL Launches Women's Apparel Campaign by Karl Greenberg

  The league is launching its biggest marketing campaign to date about its team-branded apparel. The message is that NFL apparel for women is fashionable, hip, practical and for every kind of female fan. ...Read the whole story

• pharma Mylan Specialty Offers Free EpiPens To Schools by Tanya Gazdik Irwin

  Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schools better prepare for students with life-threatening allergies. The company is promoting the program at www.EpiPen4Schools.com. ...Read the whole story

• beverages Pepsi, NFL, Music Stars Team On 'Anthems' by Karlene Lukovitz

  Pepsi and the National Football League have launched a national campaign featuring original anthems by Kelly Clarkson, Travie McCoy, Kid Rock and Ice Cube, celebrating their hometown NFL teams. ...Read the whole story

• telecom Cricket Discovers 'The Next' Big Thing by Aaron Baar

  Cricket Wireless, a pre-paid carrier that has been heavily promoting its Muse Music offering as a major differentiating point among carriers, is set to launch its first branded entertainment venture with the latest music-based reality TV program "The Next." ...Read the whole story

• retail Sears Auto Campaign Invokes Big Bad Wolf by Sarah Mahoney

  A new campaign for Sears Auto Center relies on sketchy mechanics, deserted mom-and-pop auto-repair shops, and a badass junkyard dog to drive home its familiarity, stressing its seven-day-a-week availability and certified technicians. ...Read the whole story

Before any scientists take up on this idea, the bigger questions we should be asking ourselves have to do with the components of trust -- to help us better find ways to earn it and keep ...More