RESEARCHChobani and General Electric tied for highest average Ace Score among all Olympics sponsors. Both ran three different ads during the event. Coca-Cola pulled … Read the whole story
PACKAGED GOODSThe joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk … Read the whole story
SPORTSThe league is launching its biggest marketing campaign to date about its team-branded apparel. The message is that NFL apparel for women is fashionable, … Read the whole story
PHARMAMylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schools better prepare for students with life-threatening allergies. The company is promoting the … Read the whole story
BEVERAGESPepsi and the National Football League have launched a national campaign featuring original anthems by Kelly Clarkson, Travie McCoy, Kid Rock and Ice Cube, … Read the whole story
- TELECOM
Cricket Wireless, a pre-paid carrier that has been heavily promoting its Muse Music offering as a major differentiating point among carriers, is set to … Read the whole story
RETAILA new campaign for Sears Auto Center relies on sketchy mechanics, deserted mom-and-pop auto-repair shops, and a badass junkyard dog to drive home its … Read the whole story
- COMMENTARY
Before any scientists take up on this idea, the bigger questions we should be asking ourselves have to do with the components of trust … Read the whole story
