Wednesday, August 15, 2012
  • Final Results: The Ads That Aced The Olympics

    Chobani and General Electric tied for highest average Ace Score among all Olympics sponsors. Both ran three different ads during the event. Coca-Cola pulled the second-highest average score across a much larger number of ads, and Visa USA Inc. was third. ...Read the whole story

  • Clean & Clear Goes Social With The Sims

    The joint program, which runs up to September, is timed with the back-to-school season. The company says female teen gamers are a big chunk of "The Sims Social" players and that females outnumber males in Web-based gaming. ...Read the whole story

  • NFL Launches Women's Apparel Campaign

    The league is launching its biggest marketing campaign to date about its team-branded apparel. The message is that NFL apparel for women is fashionable, hip, practical and for every kind of female fan. ...Read the whole story

  • Mylan Specialty Offers Free EpiPens To Schools

    Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schools better prepare for students with life-threatening allergies. The company is promoting the program at ...Read the whole story

  • Pepsi, NFL, Music Stars Team On 'Anthems'

    Pepsi and the National Football League have launched a national campaign featuring original anthems by Kelly Clarkson, Travie McCoy, Kid Rock and Ice Cube, celebrating their hometown NFL teams. ...Read the whole story

  • Cricket Discovers 'The Next' Big Thing

    Cricket Wireless, a pre-paid carrier that has been heavily promoting its Muse Music offering as a major differentiating point among carriers, is set to launch its first branded entertainment venture with the latest music-based reality TV program "The Next." ...Read the whole story

  • Sears Auto Campaign Invokes Big Bad Wolf

    A new campaign for Sears Auto Center relies on sketchy mechanics, deserted mom-and-pop auto-repair shops, and a badass junkyard dog to drive home its familiarity, stressing its seven-day-a-week availability and certified technicians. ...Read the whole story

Trust In A Bottle

Before any scientists take up on this idea, the bigger questions we should be asking ourselves have to do with the components of trust -- to help us better find ways to earn it and keep ...More