Thursday, September 20, 2012
  • Trident Seafoods Casts Consumer Net

    When it comes to consumer awareness, the Trident Seafoods brand itself has had a relatively low profile.Now, following a retail distribution push, the company is out to change that with an integrated consumer marketing campaign around Trident-branded products, starting with the salmon burgers. ...Read the whole story

  • Honda Exclusive Auto Sponsor Of Hispanic Award Show

    Part of Honda's new campaign for the 2013 Accord is a partnership with NBC unit Hispanics at NBCU around a televised event honoring Latinos in entertainment. ...Read the whole story

  • Nintendo Cultivates Female Gamers

    Nintendo is looking to attract more women to its ranks of players, launching a new campaign for its 3DS handheld gaming system, depicting female celebrities playing the titles that best represent them. ...Read the whole story

  • The Richer You Are, The More You Read Print

    Should marketers of luxury products be doing more print advertising? It couldn't hurt. The new Ipsos MediaCT's 2012 Mendelsohn Affluent Survey shows that 82% of those with an annual household income of $100,000 or more are reading more print pubs. ...Read the whole story

  • Stores Bullish On Santa: Predict 4.5% Gain

    Stores are increasingly optimistic that consumers will spread plenty of holiday cheer in the fourth quarter. BDO has released its annual survey of chief financial officers of leading U.S. retailers, and they are predicting a strong gain of 4.5% in total 2012 sales. ...Read the whole story

  • "World's Fastest Car Show" Back On eBay Mobile

    eBay Motors and eBay Mobile has brought back "World's Fastest Car Show," a video series for web and mobile, for a second season. Hosted by Justin Bell, 24 Hours of Le Mans winner and FIA GT2 World Champion, the new season of "World's Fastest Car Show" premiered on phone and computer screens on Monday. ...Read the whole story

  • Penney Adding Disney Shops

    JCPenney, in the midst of reinventing itself with a shops-within-the store strategy, has signed on with Disney, adding some 520 shops by next fall. 'Women's Wear Daily' reports that the products to be sold at Penney will be both designed and sourced by Disney, as opposed to the licensed products it currently sells at such chains as Kohl's, Macy's and Walmart. (Disney has even forged some higher-end relationships recently, announcing a major partnership with Barneys for the coming holiday season.) The trade paper reports that at times, the shops may even be staffed by associates dressed as Disney characters. "The ... ...Read the whole story

  • 'E-Cycling' On The Rise

    More consumers aware of need to recycle electronics, though some site inconvenience of doing so when choosing to throw devices out. ...Read the whole story

Packaging For Kids - More Than Just Funny Faces

A quick glance around the supermarket shows a sea of undifferentiated smiling faces on nearly all packaging aimed at kids. How do brands get the balance right between child appeal, parental approval and standout? There's more ...More

  • When '13' Is Advertisers' Lucky Number

    The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeting consumers via social media, online content, mobile, video, and other media channels. Each of the media outlined here can be integrated into customized, strategic ...More