• Trident Seafoods Casts Consumer Net

    When it comes to consumer awareness, the Trident Seafoods brand itself has had a relatively low profile.Now, following a retail distribution push, the company is out to change that with an integrated consumer marketing campaign around Trident-branded products, starting with the salmon burgers. ...Read the whole story

  • Honda Exclusive Auto Sponsor Of Hispanic Award Show

    Part of Honda's new campaign for the 2013 Accord is a partnership with NBC unit Hispanics at NBCU around a televised event honoring Latinos in entertainment. ...Read the whole story

  • Nintendo Cultivates Female Gamers

    Nintendo is looking to attract more women to its ranks of players, launching a new campaign for its 3DS handheld gaming system, depicting female celebrities playing the titles that best represent them. ...Read the whole story

  • The Richer You Are, The More You Read Print

    Should marketers of luxury products be doing more print advertising? It couldn't hurt. The new Ipsos MediaCT's 2012 Mendelsohn Affluent Survey shows that 82% of those with an annual household income of $100,000 or more are reading more print pubs. ...Read the whole story

  • Stores Bullish On Santa: Predict 4.5% Gain

    Stores are increasingly optimistic that consumers will spread plenty of holiday cheer in the fourth quarter. BDO has released its annual survey of chief financial officers of leading U.S. retailers, and they are predicting a strong gain of 4.5% in total 2012 sales. ...Read the whole story

When '13' Is Advertisers' Lucky Number

The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeting consumers via social media, online content, mobile, video, and other media channels. Each ... ...More

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