• Q&A: Mobile's Real Work Begins Post-Campaign

    Brendan O'Kane, CEO at OtherLevels, which helps mobile marketers analyze their campaigns to ensure they are getting the maximum value out of their efforts, talks about the evolution of customer acquisition and retention in mobile marketing programs. ...Read the whole story

  • Macy's Involves Marilyn To Woo Gen Y

    It says it will launch 13 new brands, such as one named Marilyn Monroe, and expand 11 others. Last spring, it said it would shift its sights to the $65 billion spending power of Gen Y, but this is the first look at how it will break the demographic down. ...Read the whole story

  • Toys R Us Recruits 'Random' Social Santas

    Last year, it was inspired by stories of people paying off layaway balances for strangers. This year, it's asking for more of those random acts of kindness, and every time someone plays Santa Claus, it plans to donate an additional $200 worth of toys to Toys for Tots. ...Read the whole story

  • Avion Pharma Partners With Lifetime

    Avion Pharmaceuticals is partnering with Lifetime to promote its new prenatal vitamin. The Atlanta-based specialty pharmaceutical company will sponsor a segment on "The Balancing Act," a daily morning talk show on the Lifetime Television Network. ...Read the whole story

  • Good Earth Tea Launches Offbeat Sampling Tour

    From Oct. 12 to 31, the brand's "Untamed Moments Tour" is sending young men and women, riding branded, vintage-style bikes, into "hot hangouts" in those metro areas, using a branded van to transport the team throughout San Francisco and Los Angeles. ...Read the whole story

  • Chevy Brings Spark (And Sonic And Cruze) To SEMA

    Jim Campbell, VP of Chevrolet performance vehicles and motorsports, says small cars comprise 60% of everything Chevrolet shows at SEMA. "Ten years ago it would have been all pickup trucks and utilities, and also Corvettes and Camaros." ...Read the whole story

  • The NBA Goes Big With Pre-Season Pitch

    The National Basketball Association is launching a pre-season campaign to get people center-court. The new campaign is called "BIG." The Association is also rolling out a youth initiative called NBA Hoop Troop, which will include a cast of five characters called "The Hoop Troop." ...Read the whole story

  • 'Mad Men' Look Available At Banana Republic

    A Banana Republic collection will be back next spring as buzz for "Mad Men" season six begins. The retailer said it will offer a third version inspired by the show's 1960s vogue. ...Read the whole story

  • The Truth About Our Next President

    Because of the near absolute freedom of political speech, politicians are free to fill the airwaves with lies. Some are trivial, some are shocking, but ... ...More



Where Has 'Integration' Gone?

While many speak of this overly complex world we live in, I believe that it is really quite simple and logical. To win, marketers and ... ...More

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