A deal right out of Hollywood yesterday brings together two of the most successful juggernauts in entertainment history, both created by men with singular creative visions who drew broader success with groundbreaking merchandising: Walt Disney's legacy company is paying more than $4 billion to acquire George Lucas' film studio and other enterprises, lock, stock and blaster. ...
Retailers have come to regard themselves as a sort of unofficial Red Cross, and this storm was no exception, whether it's Walmart offering behind-the-scenes ... Read the whole story
"With no power, there's no show," Paul Bassman, president of Doodson Insurance Brokerage in Dallas, tells "Marketing Daily." "Typically, the Broadway performances contain some ... Read the whole story
Ads for the chain are always a little tricky, Peter Reiner, the chain's SVP/marketing, explains to "Marketing Daily," "because while it may be the ... Read the whole story
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership with the NBA. The new deal puts Kobe Bryant in the spotlight around ... Read the whole story
"Having our vehicles in games gives consumers the first chance to drive and experience our vehicles before they go off to a dealership," said ... Read the whole story
Gluten-free foods and beverages saw annual compound growth of 28% between 2008 and 2012 in the U.S., and will reach an estimated $4.2 billion ... Read the whole story
Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. Read the whole story