A deal right out of Hollywood yesterday brings together two of the most successful juggernauts in entertainment history, both created by men with singular creative visions who drew broader success … Read the whole story
Retailers have come to regard themselves as a sort of unofficial Red Cross, and this storm was no exception, whether it's Walmart offering behind-the-scenes … Read the whole story
"With no power, there's no show," Paul Bassman, president of Doodson Insurance Brokerage in Dallas, tells "Marketing Daily." "Typically, the Broadway performances contain some … Read the whole story
Ads for the chain are always a little tricky, Peter Reiner, the chain's SVP/marketing, explains to "Marketing Daily," "because while it may be the … Read the whole story
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership with the NBA. The new deal puts Kobe Bryant in the spotlight around … Read the whole story
"Having our vehicles in games gives consumers the first chance to drive and experience our vehicles before they go off to a dealership," said … Read the whole story
Gluten-free foods and beverages saw annual compound growth of 28% between 2008 and 2012 in the U.S., and will reach an estimated $4.2 billion … Read the whole story
Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. Read the whole story
In the hours leading up to Hurricane Sandy, I get a lovely email from USAA, which sells me homeowner insurance. It tells me how … Read the whole story