Wednesday, October 31, 2012
  • In Storm Relief, Brands Are First Responders

    Retailers have come to regard themselves as a sort of unofficial Red Cross, and this storm was no exception, whether it's Walmart offering behind-the-scenes help to state agencies, or Sears shipping portable generators and flashlights to East Coast locations. ...Read the whole story

  • Sandy Entertainment Losses Could Be Huge

    "With no power, there's no show," Paul Bassman, president of Doodson Insurance Brokerage in Dallas, tells "Marketing Daily." "Typically, the Broadway performances contain some sort of business interruption insurance. If they drag on, they could be making some claims." ...Read the whole story

  • This Just In: Toys R Us Introduces Tiny Newscasters

    Ads for the chain are always a little tricky, Peter Reiner, the chain's SVP/marketing, explains to "Marketing Daily," "because while it may be the kid who decides what toy is really important at the holidays, it's the parents who decide where to shop." ...Read the whole story

  • Panini Expands Its Relationship With The NBA

    Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership with the NBA. The new deal puts Kobe Bryant in the spotlight around a collectible card platform that includes a special Kobe Bryant Anthology collection of cards. ...Read the whole story

  • Ford Focus Gets Big Placement In New 'Need for Speed'

    "Having our vehicles in games gives consumers the first chance to drive and experience our vehicles before they go off to a dealership," said Brian McClary, Ford Social & Emerging Media Analyst. He adds that the ROI is strong. ...Read the whole story

  • Gluten-Free Still Going Gangbusters

    Gluten-free foods and beverages saw annual compound growth of 28% between 2008 and 2012 in the U.S., and will reach an estimated $4.2 billion this year, according to a new report on GF foods and beverages from research publisher Packaged Facts. ...Read the whole story

  • National GOP And Dems Giving Up In Maine

    Looks likes both the national Republicans and Democrats are giving up on Maine's senate election, and taking their ad dollars elsewhere, reports the Bangor Daily News. The shifts seem to be a concession that Angus King, the independent candidate and former governor, is a sure winner in next week's election. It says that Republicans haven't reported spending since Oct. 5, and the Democrats since Oct. 19. The race, with King vying for the spot vacated by moderate Republican Olympia Snowe, has been highly controversial, drawing some $7 million in ad dollars from outsiders. Crossroads GPS, the group founded by former ... ...Read the whole story

  • Who Has Spent $300+ On A Camera?

    Top 10 DMAs in which adults who say they have spent $300 or more on a camera (photography) in the last 12 months reside: ...Read the whole story

  • The ANA Announces Multicultural Excellence Winners
Halloween - When Scary Clients Arise

Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. ...More

  • Cause-Related Comfort? Tone Of Voice Is Everything

    In the hours leading up to Hurricane Sandy, I get a lovely email from USAA, which sells me homeowner insurance. It tells me how to best equip my smartphone for the coming storm (set up a ...More