• In Storm Relief, Brands Are First Responders

    Retailers have come to regard themselves as a sort of unofficial Red Cross, and this storm was no exception, whether it's Walmart offering behind-the-scenes help to state agencies, or Sears shipping portable generators and flashlights to East Coast locations. ...Read the whole story

  • Sandy Entertainment Losses Could Be Huge

    "With no power, there's no show," Paul Bassman, president of Doodson Insurance Brokerage in Dallas, tells "Marketing Daily." "Typically, the Broadway performances contain some sort of business interruption insurance. If they drag on, they could be making some claims." ...Read the whole story

  • This Just In: Toys R Us Introduces Tiny Newscasters

    Ads for the chain are always a little tricky, Peter Reiner, the chain's SVP/marketing, explains to "Marketing Daily," "because while it may be the kid who decides what toy is really important at the holidays, it's the parents who decide where to shop." ...Read the whole story

  • Panini Expands Its Relationship With The NBA

    Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership with the NBA. The new deal puts Kobe Bryant in the spotlight around a collectible card platform that includes a special Kobe Bryant Anthology collection of cards. ...Read the whole story

  • Ford Focus Gets Big Placement In New 'Need for Speed'

    "Having our vehicles in games gives consumers the first chance to drive and experience our vehicles before they go off to a dealership," said Brian McClary, Ford Social & Emerging Media Analyst. He adds that the ROI is strong. ...Read the whole story

  • Gluten-Free Still Going Gangbusters

    Gluten-free foods and beverages saw annual compound growth of 28% between 2008 and 2012 in the U.S., and will reach an estimated $4.2 billion this year, according to a new report on GF foods and beverages from research publisher Packaged Facts. ...Read the whole story

  • Halloween - When Scary Clients Arise

    Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. ... ...More

Cause-Related Comfort? Tone Of Voice Is Everything

In the hours leading up to Hurricane Sandy, I get a lovely email from USAA, which sells me homeowner insurance. It tells me how to ... ...More

Follow MediaPost