Monday, November 5, 2012
  • Kohl's Unwraps Holiday Marketing Programs

    In stores, it is continuing the dream theme with designated gift zones that showcase gift-pairing options, such as pajamas with slippers. The "Dream Receipt" contest is scheduled to run from Nov. 23 through Christmas Eve. ...Read the whole story

  • Q&A: Lexus' Brian Bolain Talks Cars, Campaigns

    "We are definitely speaking more loudly than before with the LS, and there's a bit of irony in that since LS is a very quiet car. But we are trying to celebrate the lifestyle people lead in this premium category. It's basically the fact that you can speak quietly, and still make an impression." ...Read the whole story

  • Redhook Beer Ad Backs Gay Marriage

    While most brands steer far clear of controversial issues, Seattle-based craft-beer brewer Redhook has stepped boldly into politics with an ad supporting Washington State's Referendum 74, which would legalize same-sex marriage. ...Read the whole story

  • 'Breakout Brands' Connect With Customers

    Companies have to connect with their customers if they want to succeed in today's marketplace, according to a survey commissioned by rbb Public Relations. Make consumers fall in love, and they'll even pay more for your products. Think of the lines outside of Apple stores when a new product is released. ...Read the whole story

  • Storm Over, Game On: Retailers Ready To Rip

    There are 32 shopping days between Black Friday and Christmas -- the greatest possible number. And while ShopperTrak is forecasting that national retail sales will rise 3.3% during November and December, the two "extra" weekends will require many stores to shift their strategies. ...Read the whole story

  • Hyundai Santa Fe Backs Kimmel In Brooklyn

    "With the buzz about [the borough's new sports and entertainment venue] The Barclay Center, and Jimmy being from there, and the famous musicians who would perform, we knew the ratings would be usually big," says Hyundai's Steve Shannon. ...Read the whole story

Around The Net

For Immediate Release: The Most Exciting News Ever!

I hope this note finds you well. As you know, Tooboozoob has just received a first-round investment from Prodigal Group Venture Partners for its cutting-edge networking platform that dynamically merges demand-side data optimization with FGB inputs ...More

  • The New World Of Ownership

    Consumer behaviors are demonstrating a greater desire to experience possession without the limiting nature of ownership and the burdens that come with it. Businesses are providing consumers with solutions to satisfy temporary needs for everything from ...More