Hyundai, Kia Take Hits On Mileage Claims by Thom Forbes

The U.S. Environmental Protection Agency charged Korean automakers Hyundai and Kia on Friday with overstating the mileage claims on the "majority" of their current new vehicles sold in North America. The cause was "procedural errors" at a testing facility, according to the companies, which they are remedying in the short term by issuing debit cards to 900,000 buyers based on the price of fuel in their areas, the amount of miles they've driven and an extra 15%. Long term, they face hits to both their market value and brand reputation. ...Read the whole story

  • retail Kohl's Unwraps Holiday Marketing Programs by Sarah Mahoney

    In stores, it is continuing the dream theme with designated gift zones that showcase gift-pairing options, such as pajamas with slippers. The "Dream Receipt" contest is scheduled to run from Nov. 23 through Christmas Eve. ...Read the whole story

  • automotive Q&A: Lexus' Brian Bolain Talks Cars, Campaigns by Karl Greenberg

    "We are definitely speaking more loudly than before with the LS, and there's a bit of irony in that since LS is a very quiet car. But we are trying to celebrate the lifestyle people lead in this premium category. It's basically the fact that you can speak quietly, and still make an impression." ...Read the whole story

  • beverages Redhook Beer Ad Backs Gay Marriage by Karlene Lukovitz

    While most brands steer far clear of controversial issues, Seattle-based craft-beer brewer Redhook has stepped boldly into politics with an ad supporting Washington State's Referendum 74, which would legalize same-sex marriage. ...Read the whole story

  • research 'Breakout Brands' Connect With Customers by Tanya Irwin

    Companies have to connect with their customers if they want to succeed in today's marketplace, according to a survey commissioned by rbb Public Relations. Make consumers fall in love, and they'll even pay more for your products. Think of the lines outside of Apple stores when a new product is released. ...Read the whole story

  • retail Storm Over, Game On: Retailers Ready To Rip by Sarah Mahoney

    There are 32 shopping days between Black Friday and Christmas -- the greatest possible number. And while ShopperTrak is forecasting that national retail sales will rise 3.3% during November and December, the two "extra" weekends will require many stores to shift their strategies. ...Read the whole story

  • automotive Hyundai Santa Fe Backs Kimmel In Brooklyn by Karl Greenberg

    "With the buzz about [the borough's new sports and entertainment venue] The Barclay Center, and Jimmy being from there, and the famous musicians who would perform, we knew the ratings would be usually big," says Hyundai's Steve Shannon. ...Read the whole story

insight The New World Of Ownership by Tammy Chung

Consumer behaviors are demonstrating a greater desire to experience possession without the limiting nature of ownership and the burdens that come with it. Businesses are ... ...More

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