Marketing Daily
Monday, November 5, 2012

Top of The News

Hyundai, Kia Take Hits On Mileage Claims
by Thom Forbes

The U.S. Environmental Protection Agency charged Korean automakers Hyundai and Kia on Friday with overstating the mileage claims on the "majority" of their current new vehicles sold in North America. … Read the whole story

  • RETAIL
    Kohl's Unwraps Holiday Marketing Programs
    by Sarah Mahoney

    In stores, it is continuing the dream theme with designated gift zones that showcase gift-pairing options, such as pajamas with slippers. The "Dream Receipt" … Read the whole story

  • AUTOMOTIVE
    Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
    by Karl Greenberg

    "We are definitely speaking more loudly than before with the LS, and there's a bit of irony in that since LS is a very … Read the whole story

  • BEVERAGES
    Redhook Beer Ad Backs Gay Marriage
    by Karlene Lukovitz

    While most brands steer far clear of controversial issues, Seattle-based craft-beer brewer Redhook has stepped boldly into politics with an ad supporting Washington State's … Read the whole story

  • RESEARCH
    'Breakout Brands' Connect With Customers
    by Tanya Gazdik

    Companies have to connect with their customers if they want to succeed in today's marketplace, according to a survey commissioned by rbb Public Relations. … Read the whole story

  • RETAIL
    Storm Over, Game On: Retailers Ready To Rip
    by Sarah Mahoney

    There are 32 shopping days between Black Friday and Christmas -- the greatest possible number. And while ShopperTrak is forecasting that national retail sales … Read the whole story

  • AUTOMOTIVE
    Hyundai Santa Fe Backs Kimmel In Brooklyn
    by Karl Greenberg

    "With the buzz about [the borough's new sports and entertainment venue] The Barclay Center, and Jimmy being from there, and the famous musicians who … Read the whole story

  • COMMENTARY
    For Immediate Release: The Most Exciting News Ever!
    by Bob Garfield, Featured Columnist

    I hope this note finds you well. As you know, Tooboozoob has just received a first-round investment from Prodigal Group Venture Partners for its … Read the whole story

  • COMMENTARY
    The New World Of Ownership
    by Tammy Chung

    Consumer behaviors are demonstrating a greater desire to experience possession without the limiting nature of ownership and the burdens that come with it. Businesses … Read the whole story