Monday, November 12, 2012
  • Fiat: Branded Content Better Tell A Good Story

    Fiat is Chrysler LLC's fastest-growing brand, but a couple of years ago it experienced serious problems getting off the ground. A big piece of that was awareness among a younger, creative, urban crowd of people fitting the Cinquecento target. ...Read the whole story

  • Penney Takes Pounding; Kohl's Solid; Nordstrom Shines

    In the midst of one of retailing's biggest makeover experiments, J.C. Penney released disappointing third-quarter results, including a net loss of $123 million, with total sales falling 27% to $2.93 billion for the quarter. ...Read the whole story

  • Jeremiah Knight: Lexus Digital Is Ever Improving

    The goal, through a rolling upgrade of Lexus.com, is to make it easier for consumers to digest information, and to make the template viable on all screens. "The older template was very text heavy and tab-focused, and was not therefore designed for ingestion on smartphones or mobile." ...Read the whole story

  • Even Santa Wants To Save With Alltel

    With the holiday shopping season being one of the most important times for electronics and telecommunications sales, Chad -- the long-running spokescharacter for Alltel -- returns in a holiday campaign to pitch Santa on the benefits of saving money on one's wireless bills. ...Read the whole story

  • Harley-Davidson Helps Wounded

    Harley-Davidson is continuing its tradition of honoring United States military veterans throughout the month of November. ...Read the whole story

  • Whole Foods Introduces Travel Venture

    In a bet that its foodie shoppers would love to take tasting tours around the world, Whole Foods Markets says it is introducing Whole Journeys, a food-related tourism venture that will offer such travels feasts as a biking/eating tours of Italy and France, a tea-tasting horse caravan in China, and harvest season in the Basque region. The Austin, Tex.-based retailer says most trips will include no more than 16 guests, priced between $3,000 and $4,500 (excluding airfare.) ...Read the whole story

  • Who Buys Lottery Tickets?

    Top 10 DMAs in which adults who bought a lottery ticket in the last 12 months reside: ...Read the whole story

  • Are Stores Facing Thanksgiving Rebellion?

    Stores like Walmart, Sears, Kmart, the Gap, and Target may be crowing to consumers about their extra shopping hours, but seems like many of their associates would actually prefer to be eating turkey with loved ones. Change.org, which last year says its collected some 200,000 signatures in an effort to coax Target to protect the sanctity of pumpkin pie, says its got 20 new petitions "Save Thanksgiving" petitions going. "Building off of the incredible energy we saw around Black Friday opening times on Change.org last year, it's remarkable to see so many employees and consumers calling on retailers once again ... ...Read the whole story

Advertising Loses In A Mudslide

The presidential election was an electoral drubbing for the Romney campaign, a repudiation for the Republican Party, a humiliation for Karl Rove and his American Crossroads superPACS and a lethal blow to the notion of advertising ...More