• Fiat: Branded Content Better Tell A Good Story

    Fiat is Chrysler LLC's fastest-growing brand, but a couple of years ago it experienced serious problems getting off the ground. A big piece of that was awareness among a younger, creative, urban crowd of people fitting the Cinquecento target. ...Read the whole story

  • Penney Takes Pounding; Kohl's Solid; Nordstrom Shines

    In the midst of one of retailing's biggest makeover experiments, J.C. Penney released disappointing third-quarter results, including a net loss of $123 million, with total sales falling 27% to $2.93 billion for the quarter. ...Read the whole story

  • Jeremiah Knight: Lexus Digital Is Ever Improving

    The goal, through a rolling upgrade of Lexus.com, is to make it easier for consumers to digest information, and to make the template viable on all screens. "The older template was very text heavy and tab-focused, and was not therefore designed for ingestion on smartphones or mobile." ...Read the whole story

  • Even Santa Wants To Save With Alltel

    With the holiday shopping season being one of the most important times for electronics and telecommunications sales, Chad -- the long-running spokescharacter for Alltel -- returns in a holiday campaign to pitch Santa on the benefits of saving money on one's wireless bills. ...Read the whole story

  • Harley-Davidson Helps Wounded

    Harley-Davidson is continuing its tradition of honoring United States military veterans throughout the month of November. ...Read the whole story

  • Advertising Loses In A Mudslide

    The presidential election was an electoral drubbing for the Romney campaign, a repudiation for the Republican Party, a humiliation for Karl Rove and his American ... ...More

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