Tuesday, November 13, 2012
  • Callaway Drives Buzz On Twitter For New Club

    Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The effort, "Tweet to Unleash," targets year-round golfers who are inclined to engage in social media. ...Read the whole story

  • Deloitte: Mobile, Social To Star In Holiday Shopping

    The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. Deloitte expects to see retailers working hard to woo these shoppers, with apps, Wi-Fi access, and personalized location promotions. ...Read the whole story

  • Scotty McCreery Teams With Bojangles

    In the first of two new 30-second TV spots from Charlotte, N.C.-based agency BooneOakley, McCreery performs a new theme song for the chicken-and-biscuits chain, "Bojangles' Town." His performance is intercut with handheld video footage of down-home scenes. ...Read the whole story

  • LG Breaks Through With Optimus G

    The phone features touted in the ad, which will run in 60-, 30- and 15-second versions, are truly unique to the smartphone world, says April Won, account director at Strawberryfrog. "There are things about this phone that you can't get from other phones," she tells "Marketing Daily." ...Read the whole story

  • SodaStream Goes Global With New Campaign

    A global $18 million campaign -- its first -- touts the brand as a maker of carbon-footprint and family soda-budget shrinkers, not to mention of cool lifestyle devices. That's a big change from the more traditional fun and/or ersatz home-appliance approach that it has used in the past. ...Read the whole story

  • Consumers Likely To Encounter Sticker Shock

    The American Customer Satisfaction Index's (ACSI) November report shows evidence of increased sensitivity to pricing, which may put pressure on retailers to offer earlier and bigger discounts in order to boost sales this holiday season. ...Read the whole story

Tablet Advertising: Why Innovation Is Key

Despite its growth and potential, tablet-centric advertising is still in its infancy. For now, one thing is certain: Those who do not begin to innovate in this space next year will soon wonder why they lost ...More