• Campbell's Go Soups Add Zing For Millennial Palates

    The company is promoting the new sku entirely online, per Nelson Warley, senior brand manager. "This is a highly social audience," he said explaining that the company partnered with music, humor sites, and gaming platforms. ...Read the whole story

  • Mobile In Driver Seat On Road To Dealers

    "Automotive mobile marketers should recognize auto searchers' preference for mobile websites over apps," said Bill Dinan, president of Telmetrics. "Also, understanding the role of location - specifically the importance of local driving distance." ...Read the whole story

  • Ace Releases Brand Of The Year 'Watch List'

    All five of the top restaurant/QSR category brands year-to-date (YTD) -- Applebee's, Baskin-Robbins, Longhorn Steakhouse, Olive Garden and Outback - have average Ace scores in the 600's (specific scores won't be released until year-end). ...Read the whole story

  • BMO Harris Bank Launches Campaign

    BMO Harris Bank is launching a campaign that aims to communicate that the bank offers customers practical answers to life's financial questions. The effort includes four 30-second television spots, print, digital, in-branch and outdoor advertising. ...Read the whole story

  • Target Breaks New Song And Holiday Ads

    Not content with letting Bullseye the Dog tower over a village of tiny people, Godzilla style, Target is rolling out its second holiday campaign: An invisible singing duo who steer shoppers to the biggest bargains. ...Read the whole story

  • Obama's Second Act: PR Lessons Learned

    Whether you're the future president of the United States, an executive in a communications company, or a client seeking public relations counsel, candidate Obama's 180-degree ... ...More

Search Marketing: Time To Re-engineer

t's time for a paradigm shift in the way that we as marketers approach search. We're in a new era of digital evolution -- a ... ...More

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