Macy's Won't Be Thumped By 'Dump Trump' by Thom Forbes

Donald Trump, who has been known to treat facts as if they were expendable underlings, may be proving that bloviation has its limits. Or perhaps he has us just where he wants us -- i.e., talking about him. In any event, an online petition on SignOn.org asking Macy's to dump his line of apparel in response to his "unpleasant, nasty and despicable behavior" in various venues has gathered enough signatures -- more than a half million -- to gather widespread media coverage over the last 24 hours. ...Read the whole story

  • food Campbell's Go Soups Add Zing For Millennial Palates by Karl Greenberg

    The company is promoting the new sku entirely online, per Nelson Warley, senior brand manager. "This is a highly social audience," he said explaining that the company partnered with music, humor sites, and gaming platforms. ...Read the whole story

  • automotive Mobile In Driver Seat On Road To Dealers by Karl Greenberg

    "Automotive mobile marketers should recognize auto searchers' preference for mobile websites over apps," said Bill Dinan, president of Telmetrics. "Also, understanding the role of location - specifically the importance of local driving distance." ...Read the whole story

  • research Ace Releases Brand Of The Year 'Watch List' by Karlene Lukovitz

    All five of the top restaurant/QSR category brands year-to-date (YTD) -- Applebee's, Baskin-Robbins, Longhorn Steakhouse, Olive Garden and Outback - have average Ace scores in the 600's (specific scores won't be released until year-end). ...Read the whole story

  • financial services BMO Harris Bank Launches Campaign by Tanya Irwin

    BMO Harris Bank is launching a campaign that aims to communicate that the bank offers customers practical answers to life's financial questions. The effort includes four 30-second television spots, print, digital, in-branch and outdoor advertising. ...Read the whole story

  • retail Target Breaks New Song And Holiday Ads by Sarah Mahoney

    Not content with letting Bullseye the Dog tower over a village of tiny people, Godzilla style, Target is rolling out its second holiday campaign: An invisible singing duo who steer shoppers to the biggest bargains. ...Read the whole story

  • beyond the press release Obama's Second Act: PR Lessons Learned by Vanessa Horwell

    Whether you're the future president of the United States, an executive in a communications company, or a client seeking public relations counsel, candidate Obama's 180-degree ... ...More

advice Search Marketing: Time To Re-engineer by Sargi Mann

t's time for a paradigm shift in the way that we as marketers approach search. We're in a new era of digital evolution -- a ... ...More

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