Marketing Daily
Wednesday, November 14, 2012
  • Campbell's Go Soups Add Zing For Millennial Palates

    The company is promoting the new sku entirely online, per Nelson Warley, senior brand manager. "This is a highly social audience," he said explaining ... Read the whole story

  • Mobile In Driver Seat On Road To Dealers

    "Automotive mobile marketers should recognize auto searchers' preference for mobile websites over apps," said Bill Dinan, president of Telmetrics. "Also, understanding the role of ... Read the whole story

  • Ace Releases Brand Of The Year 'Watch List'

    All five of the top restaurant/QSR category brands year-to-date (YTD) -- Applebee's, Baskin-Robbins, Longhorn Steakhouse, Olive Garden and Outback - have average Ace scores ... Read the whole story

  • BMO Harris Bank Launches Campaign

    BMO Harris Bank is launching a campaign that aims to communicate that the bank offers customers practical answers to life's financial questions. The effort ... Read the whole story

  • Target Breaks New Song And Holiday Ads

    Not content with letting Bullseye the Dog tower over a village of tiny people, Godzilla style, Target is rolling out its second holiday campaign: ... Read the whole story

  • Obama's Second Act: PR Lessons Learned

    Whether you're the future president of the United States, an executive in a communications company, or a client seeking public relations counsel, candidate Obama's ... Read the whole story

  • Search Marketing: Time To Re-engineer

    t's time for a paradigm shift in the way that we as marketers approach search. We're in a new era of digital evolution -- ... Read the whole story