Wednesday, November 14, 2012
  • Campbell's Go Soups Add Zing For Millennial Palates

    The company is promoting the new sku entirely online, per Nelson Warley, senior brand manager. "This is a highly social audience," he said explaining that the company partnered with music, humor sites, and gaming platforms. ...Read the whole story

  • Mobile In Driver Seat On Road To Dealers

    "Automotive mobile marketers should recognize auto searchers' preference for mobile websites over apps," said Bill Dinan, president of Telmetrics. "Also, understanding the role of location - specifically the importance of local driving distance." ...Read the whole story

  • Ace Releases Brand Of The Year 'Watch List'

    All five of the top restaurant/QSR category brands year-to-date (YTD) -- Applebee's, Baskin-Robbins, Longhorn Steakhouse, Olive Garden and Outback - have average Ace scores in the 600's (specific scores won't be released until year-end). ...Read the whole story

  • BMO Harris Bank Launches Campaign

    BMO Harris Bank is launching a campaign that aims to communicate that the bank offers customers practical answers to life's financial questions. The effort includes four 30-second television spots, print, digital, in-branch and outdoor advertising. ...Read the whole story

  • Target Breaks New Song And Holiday Ads

    Not content with letting Bullseye the Dog tower over a village of tiny people, Godzilla style, Target is rolling out its second holiday campaign: An invisible singing duo who steer shoppers to the biggest bargains. ...Read the whole story

  • Who Intends To Buy A Hybrid Vehicle?

    Top 10 DMAs in which adults who say they are likely to buy a hybrid or alternative fuel vehicle in the next 12 months reside: ...Read the whole story

  • NASCAR Rolls Into The Bronx For Beyond Sport

    Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairman and CEO Brian France and NBA Commissioner David Stern shared the stage for the New York iteration of Beyond Sport. On the panel, Sports Teams for Social Change the talked about how teams and leagues can use their resources to engage with their communities more effectively. ...Read the whole story

Around The Net

Obama's Second Act: PR Lessons Learned

Whether you're the future president of the United States, an executive in a communications company, or a client seeking public relations counsel, candidate Obama's 180-degree turnaround tactics serve as a vital PR lesson for us ...More

  • Search Marketing: Time To Re-engineer

    t's time for a paradigm shift in the way that we as marketers approach search. We're in a new era of digital evolution -- a time of extreme entrepreneurialism with social platforms driving much of the ...More