• Papa John's Faces $250M Suit Charging 'Spam' Texting

    Atty. Donald Heyrich asserted that "many customers complained to Papa John's that they wanted the text messages to stop, and yet thousands of spam text messages were sent week after week," adding that "this should be a wakeup call to advertisers." ...Read the whole story

  • Less Store Traffic As Black Friday Shifts To Cyberspace

    The NRF says it expects some 147 million people to brave the Friday shopping crowds, down from 152 million last year. That includes 71 million who say they definitely plan to shop on Friday, and another 76 million who intend to venture into stores over the weekend. ...Read the whole story

  • Who Will Sponsor Giant Staten Island Wheel?

    Pretty soon, the New York City island will have a major tourist draw in the shape of a gigantic Ferris wheel along the lines of the London Eye, but bigger. The wheel will be a short walk from the ferry and will be accompanied by a retail mall. ...Read the whole story

  • Imported Beer Rebounds In Customer Satisfaction

    After sinking to its lowest U.S. consumer satisfaction levels in two years during the first half of 2012, the imported beer sector has largely rebounded, according to YouGov BrandIndex. ...Read the whole story

  • Finalists In Running For Nielsen Green

    In time for the eco-centric Los Angeles Auto Show, market data firm Nielsen has come out with its finalists for best green marketers in the auto category. The firm says green advertising is actually moving the needle on purchase consideration, up 20% over 2011. ...Read the whole story

  • Private-Label Growth Slows; Value Still Matters

    According to the latest "Times & Trends Report" from SymphonyIRI, national brand marketers' efforts over the past few years to combat the growth of private-label brands (spurred in part by consumer cost-cutting during a recession) have worked. ...Read the whole story

  • Real-Time To The Rescue

    Real-time is far more than a trend. It's a reality. A reality that is not only unavoidable -- it's defining a brand new way to ... ...More

Viewability And The Wrong End Of The Billboard

We are finally coming together as an industry to agree on how viewability should be measured -- and to ensure accurate data for these calculations. ... ...More

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