BP Settlement Doesn't End Brand's Woes by Thom Forbes

BP pled guilty yesterday to 14 criminal charges related to the oil rig explosion in the Gulf of Mexico in April 2010 that killed 11 workers and created the biggest environmental disaster in U.S. history. It will pay a record $4.5 billion in fines and penalties. Three of its workers also face criminal charges. ...Read the whole story

  • restaurants Papa John's Faces $250M Suit Charging 'Spam' Texting by Karlene Lukovitz

    Atty. Donald Heyrich asserted that "many customers complained to Papa John's that they wanted the text messages to stop, and yet thousands of spam text messages were sent week after week," adding that "this should be a wakeup call to advertisers." ...Read the whole story

  • retail Less Store Traffic As Black Friday Shifts To Cyberspace by Sarah Mahoney

    The NRF says it expects some 147 million people to brave the Friday shopping crowds, down from 152 million last year. That includes 71 million who say they definitely plan to shop on Friday, and another 76 million who intend to venture into stores over the weekend. ...Read the whole story

  • entertainment Who Will Sponsor Giant Staten Island Wheel? by Karl Greenberg

    Pretty soon, the New York City island will have a major tourist draw in the shape of a gigantic Ferris wheel along the lines of the London Eye, but bigger. The wheel will be a short walk from the ferry and will be accompanied by a retail mall. ...Read the whole story

  • beverages Imported Beer Rebounds In Customer Satisfaction by Tanya Irwin

    After sinking to its lowest U.S. consumer satisfaction levels in two years during the first half of 2012, the imported beer sector has largely rebounded, according to YouGov BrandIndex. ...Read the whole story

  • automotive Finalists In Running For Nielsen Green by Karl Greenberg

    In time for the eco-centric Los Angeles Auto Show, market data firm Nielsen has come out with its finalists for best green marketers in the auto category. The firm says green advertising is actually moving the needle on purchase consideration, up 20% over 2011. ...Read the whole story

  • research Private-Label Growth Slows; Value Still Matters by Aaron Baar

    According to the latest "Times & Trends Report" from SymphonyIRI, national brand marketers' efforts over the past few years to combat the growth of private-label brands (spurred in part by consumer cost-cutting during a recession) have worked. ...Read the whole story

  • report Real-Time To The Rescue by Samuel Rosen

    Real-time is far more than a trend. It's a reality. A reality that is not only unavoidable -- it's defining a brand new way to ... ...More

perspective Viewability And The Wrong End Of The Billboard by Scott Knoll

We are finally coming together as an industry to agree on how viewability should be measured -- and to ensure accurate data for these calculations. ... ...More

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